Company profiles indicate that Vitabears employs between 11 and 50 staff members, with specializations spanning distribution, health and beauty, gummy vitamins, and wholesale.[2]

Vitabears Inc. identifies 2022 as its founding year.[2] The business was established with the concept of combining health supplementation with a more palatable consumption format, developed against the backdrop of increasing consumer interest in wellness products during the COVID-19 pandemic.[2]

According to company-reported figures, Vitabears sold more than 1.5 million products within its first two years and established a distribution network comprising over 2,000 distributors and resellers.[2] These metrics represent the company’s own description of its growth rather than independently audited data. The brand maintains its headquarters in Pasig City, Metro Manila, and operates through both online commerce and traditional Philippine retail channels, with its official website serving as a direct storefront.[1]

The central concept of Vitabears is to transform daily supplementation into an enjoyable gummy experience. Rather than positioning itself solely as a traditional vitamin manufacturer, the brand integrates elements of dietary supplementation, beauty and personal care, functional wellness, lifestyle branding, and confectionery-style products.

The company describes its philosophy as “Wellness, Made Enjoyable,” emphasizing pure ingredients, research-backed formulations, and convenient consumption.[1] This places Vitabears within the functional gummy supplement market, where nutritional ingredients are delivered in a chewable format distinct from clinical pharmaceuticals.

Vitabears develops products around specific wellness objectives rather than offering only conventional multivitamins.

Skin Support Gummies

The Skin Support Gummies are formulated with collagen peptides, bamboo extract, vitamin C, hyaluronic acid, vitamin E, and vitamin A.[1] The brand markets this formulation for supporting collagen production, skin hydration, elasticity, and overall skin appearance.

Hair Support Gummies

Positioned as a hair, scalp, and nail-support supplement, the Hair Support Gummies contain D-biotin, keratin, bamboo extract, vitamins A, C, D2, E, B6, and B12, pantothenic acid, choline, iodine, zinc, and inositol.[1] This product represents the brand’s expansion into the beauty-from-within category.

Gut Support Gummies

Focusing on digestive and gut wellness, the Gut Support Gummies contain apple cider vinegar, pomegranate extract, and beetroot extract.[1] The product is positioned to support digestive comfort, gut microbiome balance, regularity, and general metabolic wellness.

Sleep Support Gummies

Designed for nighttime use, the Sleep Support Gummies contain melatonin, 5-HTP, L-theanine, and passionflower extract.[1] The recommended usage is two gummies before bedtime, though consumers with medical conditions or those taking medications are advised to consult a healthcare professional.

Crave Control Gummies

The Crave Control line targets appetite and craving management, sitting alongside the brand’s gut, skin, hair, and sleep products.[1] Listings on Philippine e-commerce platforms have associated ingredients such as L-carnitine with this formulation.

Vitabears distinguishes itself through single-purpose or targeted formulations organized around consumer goals rather than generic multivitamin supplementation:

• Beauty: Skin and Hair support
• Internal Wellness: Gut support
• Lifestyle: Sleep support
• Eating/Craving Management: Crave Control

This category-based approach allows consumers to select products based on specific wellness needs. The company also offers combinations such as the Skin & Hair Support Bundle and Crave & Gut Gummies Bundle to reinforce this strategy.[1]

Vitabears describes its formulations as “Crafted by Experts, Backed by Research” and states that it uses globally sourced ingredients.[1] Formulations combine standard vitamins and minerals with functional ingredients such as collagen peptides, biotin, keratin, hyaluronic acid, apple cider vinegar, botanical extracts, melatonin, L-theanine, and 5-HTP.

The company notes that individual results can vary and recommends consistent use, clarifying that the inclusion of a specific ingredient does not automatically imply clinical proof for every associated marketing benefit.[1]

FDA Registration

Vitabears products are represented as FDA-registered or compliant in the Philippines. Philippine FDA records identify Vitabears Inc. as the company behind the Marine Collagen Food Supplement Gummy, bearing registration number FR-4000013716198, issued on November 13, 2024, and valid until November 13, 2026.[3] Crucially, this record classifies the item as a food supplement with no approved therapeutic claims.[3]

FDA registration of a food supplement should not be interpreted as approval of the product as a medicine or proof that it treats or cures diseases. The company advises pregnant or breastfeeding individuals, those taking medication, or those with medical conditions to consult a healthcare professional before use.[1]

Halal Certification

The company states that most variants are Halal Certified in the Philippines, while products undergoing certification are prepared according to stated Halal standards.[1] Individual product pages display Halal certification among their quality claims.

Superbrands Recognition

Vitabears cites Superbrands recognition as a credential associated with trust, quality, and excellence among leading brands, incorporating this into its broader positioning on consumer trust.[1]

The Vitabears name appears in Philippine trademark records. In July 2023, Vitabears Inc. filed an application for “VITABEARS MINIS” covering Class 5 goods, including vitamins, mineral food supplements, and nutritional supplements.[4] This filing provides independent documentary evidence connecting Vitabears Inc. with the brand and its product category.

Vitabears utilizes a hybrid distribution model combining direct online sales with third-party channels. The official website sells the current product lineup directly to consumers, offering bundles and promotions.[1]

The brand maintains an official presence on Shopee Philippines, listing products such as Skin Gummies, Biotin Gummies, Crave Control Gummies, collagen products, and trial pouches. Additionally, the company’s profile describes a substantial network of distributors and resellers, indicating a strategy that extends beyond direct digital sales.[2]

Vitabears primarily targets health-conscious consumers interested in convenient, lifestyle-oriented supplementation. Key audience segments include:

• Beauty and self-care consumers (Skin and Hair products)
• Wellness-focused individuals (Gut products)
• Consumers seeking sleep support
• Individuals interested in appetite management
• Younger, digitally native consumers engaged via social commerce
• Consumers specifically looking for Halal-certified supplements

The brand’s positioning sits at the intersection of vitamins, beauty/personal care, and lifestyle wellness. Products are presented not merely as supplements but as tools for specific lifestyle goals, such as glowing skin or better sleep. The name “Vitabears” combines “vita” (vitamins) with “bears,” reflecting the gummy format and a playful identity distinct from traditional clinical aesthetics.[1]

Company reports claim over 1.5 million products sold in the first two years and a network of more than 2,000 distributors.[2] On Shopee Philippines, the official store has displayed over 20,000 followers, with individual listings showing thousands of units sold; however, these marketplace figures are dynamic snapshots rather than permanent market share measures.

The official website promotes a figure of “472,385+ Happy Users,” which is a company-reported marketing metric rather than an independently verified count.[1] While marketplace listings generally show high user ratings, these reflect consumer reviews rather than scientific evidence of efficacy.

1. www.vitabears.co – Vitabears
2. Vitabears Inc | LinkedIn
3. Registration Number Company Name | FR-4000013716198 VITABEARS INC.
4. Intellectual Property Center, 28 Upper McKinley Rd.