The corporate structure behind Well Hair involves multiple entities. Philippine trademark records identify Shawill Corporation as the applicant for the Well Hair mark, while Philippine FDA cosmetic records from 2024–2025 list Ivy Andrea Beauty Corporation as the company associated with numerous product notifications. Available public records do not establish the precise corporate relationship between these two companies.

Early trademark activity

A publication from the Intellectual Property Office of the Philippines (IPOPHL) records a Well Hair trademark application filed on October 26, 2020, by Shawill Corporation, with an address in Binondo, Manila. The application covered Class 3 products, including cosmetic hair-care preparations, hair-dressing preparations, hair lotions, and hair/scalp preparations.1

A subsequent IPOPHL publication records another Well Hair application filed on February 21, 2023, again identifying Shawill Corporation as the applicant. This broader specification explicitly included hair shampoo, conditioner, hair dye, hair colorants, peroxide, hairspray, waving preparations, and straightening preparations.2 These filings demonstrate that the brand’s intended scope extended beyond basic hair treatment to include hair coloring and styling.

The most prominent corporate name associated with Well Hair in recent regulatory records is Ivy Andrea Beauty Corporation. Philippine FDA records link this entity to several products, including:

• Well Hair Hair Coloring Shampoo
• Well Hair Argan Oil & Aloe Vera Hair Color
• Well Hair Ultra Boost Super Potion Anti-Frizz & Silky Finish Hair Serum Oil
• Well Hair Repair and Maintenance Hair Mask
• Well Hair Ginger Smooth and Moisturizing Conditioner
• Well Hair KERATIN Argan Oil & Aloe Vera Hair Color10

From a regulatory and product standpoint, Ivy Andrea Beauty Corporation is central to the brand’s recent portfolio. However, Shawill Corporation remains significant as the documented trademark applicant in Philippine intellectual property records.12

Well Hair offers a range that extends well beyond a single product category.

Hair masks and treatments

Hair masks are among the brand’s most prominent offerings. Examples include:

• Well Hair Repair & Maintenance Hair Mask
• Well Hair Repair Film Hair Mask
• Well Hair Vitality Vibe Hair Mask
• Well Hair Miracle Hair Mask
• Well Hair Keratin/Ginseng/Collagen Hair Mask
• Well Hair 15-in-1 Leave-In Hair Mask

Official marketplace storefronts list a 1 kg Repair & Maintenance Hair Mask as a major product, alongside the Miracle Hair Mask and Vitality Vibe range. The Repair Film Hair Mask is marketed toward dry, frizzy, damaged, chemically treated, and lackluster hair, emphasizing moisture, softness, elasticity, and manageability.3 A notable characteristic of this category is large-format packaging; the 1 kg size suits frequent home use and salon-style treatment routines.

Shampoos and conditioners

The brand sells conventional wash-and-care products segmented by ingredient and benefit themes such as ginger, argan oil, aloe vera, and keratin. Examples include:

• Ginger Strengthening & Scalp Care Shampoo
• Ginger Smooth & Moisturizing Conditioner
• Argan Oil & Aloe Vera Shampoo & Conditioner7
• Keratin Purple Shampoo

The Ginger Smooth & Moisturizing Conditioner appears in Philippine FDA records as a notified Well Hair product.10

Hair oils and serums

Leave-on treatments constitute another major category.

Ultra Boost Super Potion

The Well Hair Ultra Boost Super Potion Anti-Frizz & Silky Finish Hair Serum Oil is an FDA-notified product positioned for anti-frizz care, shine, silky finish, and the treatment of dry or unruly hair.8

Morocco Argan Oil Serum

The brand also sells a Morocco Argan Oil Hair Serum marketed for smoothing, shine, and frizz control.4 This aligns with a strategy of positioning oils and serums as accessible finishing products rather than exclusive professional items.

Hair coloring

Hair coloring is a significant component of the Well Hair portfolio. The brand sells at-home hair-color kits in shades such as Beige Blonde, Milk Tea Ash, Silver Ash, Hazelnut Brown, Chocolate Brown, Medium Brown, and Lightening Cream, alongside numbered professional-style shades. Official Shopee listings show numerous Well Hair Keratin Hair Color Kit variants packaged with developer.14

Philippine FDA records contain multiple notifications for these products, indicating ongoing expansion or refreshing of the color portfolio rather than reliance solely on older treatment products.10

Coloring shampoo

Well Hair offers hair-coloring shampoo as a convenient option for covering gray or white hair and roots at home. Marketplace descriptions emphasize ease of use for DIY application.12 This category highlights the brand’s focus on convenience and home use.

Styling products

The marketplace range includes styling products such as:

• Ultra Spraynet Strong Hold
• Hair spray
• Matte wax
• Styling spray

Listings on TikTok Shop Philippines describe Well Hair hair spray with an emphasis on strong hold and quick drying.5

Hair fragrance

The brand has expanded into hair fragrance with Well Hair Mist Perfume, marketed as a coconut-milk-scented mist containing aloe vera and keratin.6 This moves the brand beyond functional treatment into beautification.

Based on its range and marketing, Well Hair is characterized by several key themes:

• Affordable hair care: Products are generally positioned at accessible prices on Philippine e-commerce platforms.
• At-home treatment: Many products, including masks, oils, coloring shampoos, and kits, are designed for consumers to perform treatments without visiting a salon.
• Repair and maintenance: Concepts such as repair, maintenance, anti-frizz, moisturizing, silky, and keratin recur throughout the portfolio.
• Hair coloring ecosystem: Unlike some budget brands focused solely on shampoo and conditioner, Well Hair has developed a comprehensive color system including dyes, developers, coloring shampoos, and fashion shades.

Well Hair is oriented toward the mass-market and e-commerce segment of the Philippine beauty industry. Its official Shopee storefront shows significant follower counts and sales volume, with listings for items like the 1 kg hair mask displaying over 10,000 units sold.14 While these figures are platform-specific, they indicate meaningful consumer engagement.

The brand also operates through TikTok Shop Philippines under the Well Hair PH shop name.56

Shawill Corporation is historically significant to the brand. In addition to being the trademark applicant,12 evidence suggests involvement in the professional hair-care industry. In 2022, Shawill published an account of a professional hairdressing seminar for employees covering hair colors, bleaching products, peroxide, shampoos, conditioners, and serums. The same material introduced Well Hair Cello Wax, described as a semi-permanent color/conditioner product.11 This indicates that Well Hair was being developed and marketed as part of Shawill’s business by at least 2022.

Given that later FDA records consistently identify Ivy Andrea Beauty Corporation for many products,10 it is accurate to describe Shawill as the trademark applicant documented in IP records and Ivy Andrea Beauty Corporation as the company named in recent FDA notifications, without asserting a specific ownership relationship absent further documentation.

Well Hair products appear in the Philippine FDA Cosmetic Product Notification database. Examples include:

10

FDA cosmetic notification establishes that a product is recorded in the regulatory system but does not constitute approval of every marketing claim or proof of clinical efficacy.

Well Hair maintains a strong social-commerce and e-commerce orientation. Products are available through:

• Shopee Philippines14
• TikTok Shop Philippines56
• Lazada Philippines81213
• Other beauty and e-commerce sellers

The official Shopee storefront is particularly useful for identifying the breadth of the current range.14 Products also appear on Lazada, including hair masks, anti-frizz treatments, and coloring products.81213

Well Hair can be described as an affordable, multifunctional, DIY-oriented hair-care and hair-color brand for the Philippine mass market. It sits closer to accessible beauty and everyday treatment than to luxury professional care. Its product architecture combines segments often separated among different brands: hair treatment, maintenance, coloring, styling, and fragrance. This allows the brand to address customer routines from treatment through styling.

• Large-format treatments: The 450 g and 1 kg hair-mask formats make products economical for repeated use.3
• Broad shade selection: The hair-color portfolio includes both conventional brown/black shades and fashion-oriented colors such as pink and ash tones.
• Ingredient-led naming: The brand frequently uses ingredients like keratin, argan oil, aloe vera, ginger, ginseng, and collagen in product names to communicate intended benefits.713
• E-commerce-first visibility: A significant portion of publicly visible consumer activity is concentrated on online marketplaces, particularly Shopee and TikTok Shop.5614

Marketplace data suggests generally favorable ratings for many Well Hair products, with numerous items displaying high scores alongside significant sales volumes.14 However, these ratings reflect customer experience rather than objective cosmetic efficacy. Results can vary based on hair type and previous chemical treatments, and promotional pricing may influence sales volume. The available evidence supports strong marketplace engagement but does not establish objective superiority over competing products.

• 2020: Shawill Corporation files a Well Hair trademark application in the Philippines covering hair-care and hair/scalp cosmetic preparations.1
• 2022: Shawill publicly discusses Well Hair products, including Well Hair Cello Wax, positioning the company around affordable hair care for Filipino consumers.11
• 2023: A further Well Hair trademark application is filed, expanding specified goods to include shampoo, conditioner, hair dye, colorants, peroxide, hairspray, and straightening/waving products.2
• 2024: Numerous Well Hair products appear in Philippine FDA cosmetic-notification records, including hair-color products, coloring shampoo, hair masks, serum oil, and conditioner.10
• 2025: The brand continues expanding its hair-color range, including Well Hair KERATIN Argan Oil & Aloe Vera Hair Color.10
• 2026: The brand remains actively represented on Philippine e-commerce platforms with a broad assortment spanning treatment, shampoo/conditioner, hair oils, styling products, and hair color.9

1. IPOPHLIntellectual Property Center, 28 Upper McKi
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. [OFFICIAL] Well Hair Repair Film Hair Mask 450G | Hair Treatment – TikTok Shop Philippines
4. Well Hair Morocco Argan Oil Hair Serum 120ml Beauty Care Hai – TikTok Shop Philippines
5. WELLHAIR HAIR SPRAY 99ML STRONG SUPPORT HAIR STYLING SPRAYNE – TikTok Shop Philippines
6. [OFFICIAL] Well Hair Mist Perfume | 50ML | Hair Perfume | Long – TikTok Shop Philippines
7. [OFFICIAL] Well Hair Argan Oil & Aloe Vera Shampoo & Conditioner – TikTok Shop Philippines
8. Well Hair Anti Frizz Serum Oil & Ultra Boost Hair Care | Super Potion Hair Treatment
9. 2026年！！Well Hairより新年のご挨拶☆：2026年1月10日｜ウェルヘアー(Well hair)のブログ｜ホットペッパービューティー
10. FDA Verification Portal
11. U.S. Patent for Cosmetic, personal care, cleaning agent, and nutritional supplement compositions and methods of making and using same Patent (Patent # 7,250,174 issued July 31, 2007) – Justia Patents Search
12. [OFFICIAL] Well Hair | Hair Coloring Shampoo 30ML | Hair Blackening Shampoo | Dye Hair Color Shampoo
13. [OFFICIAL] Well Hair Argan Oil & Aloe Vera Shampoo & Conditioner 400ML | For Dry Hair | Hair Shampoo & Conditioner Treatment
14. www.lazada.com.ph