Third-party beauty platforms commonly present the name LAMUSELAND as meaning “The Muse Land.” Try and Review describes the brand as focusing on creating cost-effective cosmetics for women globally.[2]

However, a distinction exists regarding this interpretation. United States trademark registration records state that “LAMUSELAND” has no meaning in a foreign language.[3] This suggests that “The Muse Land” functions as a brand interpretation or marketing explanation rather than an officially established translation of a foreign-language term.

Trademark databases provide some of the clearest documentation regarding LAMUSELAND.

A U.S. trademark registration for LAMUSELAND identifies Zhou Guangcong, an individual based in China, as the registrant. This registration covers Class 3 beauty products, including bath preparations, beauty masks, cosmetics, essential oils, false eyelashes, hair lotions, lipstick, and skin-cleansing products. The record cites a first use in commerce date of April 1, 2017.[3]

The brand was also filed in the Philippines. A publication from the Intellectual Property Office of the Philippines records an application for the LAMUSELAND mark filed on October 27, 2019, naming Zhou Guangcong [CN] as the applicant. The listed goods included cosmetics, essential oils, cleansing milk, lipstick, perfume, skincare preparations, lip gloss, eyelash cosmetics, makeup powder, and cosmetic pencils.[1]

Additionally, a Canadian trademark application filed in 2021 identifies Guangcong Zhou in Shantou, Guangdong, China, as the applicant. That filing covers cosmetics, false eyelashes, gel nail polish, lip gloss, makeup, makeup remover, skin cleansers, masks, moisturizers, makeup brushes, sponges, nail brushes, and powder puffs.

Collectively, these records demonstrate that LAMUSELAND has been used commercially since at least 2017 and that its trademark portfolio encompasses a broad range of beauty products.

LAMUSELAND offers an assortment that is notably broad for a value-oriented makeup brand.

Lip Products

Lip makeup is one of the brand’s strongest categories. Products sold under the LAMUSELAND name include:

• Matte liquid lipsticks
• Lip tints
• Lip glosses
• Tinted lip balms
• Velvet lipsticks
• Waterproof and long-lasting lip products
• Multi-color lipstick sets

In the Philippines, the Shopee store lists items such as a 12-color waterproof velvet lipstick, mini matte lipsticks, tinted lip balm, and various liquid lipstick products. Several listings have accumulated thousands of reported sales.

On the Philippine product-review platform Try and Review, the LAMUSELAND Matte Waterproof Long-lasting Lip Gloss Liquid Lipstick is listed at ₱99. It holds a 4.7/5 rating based on 50 reviews, with users highlighting its pigmentation, lightweight feel, and longevity.[2]

Eye Makeup

LAMUSELAND also retails products for the eyes, including:

• Eyebrow pencils
• Double-ended eyebrow tools
• Eyebrow stencils
• Mascara
• Eyeliner
• Eyeshadow
• Liquid and glitter eyeshadow

Philippine marketplace listings show LAMUSELAND eyebrow pencils with more than 10,000 reported sales on select listings, alongside mascara and eyeshadow products.

Face Makeup

The product line extends beyond lips and eyes to include complexion products:

• Concealer
• Foundation
• BB cream
• Face powder
• Blush
• Liquid blush
• Highlighter
• Makeup sets

This breadth positions LAMUSELAND as a general affordable cosmetics brand rather than a specialist lip brand.

Makeup Tools

Trademark records specifically identify makeup accessories as part of the brand’s registered product categories, including:

• Makeup brushes
• Makeup sponges
• Powder puffs
• Nail brushes

LAMUSELAND is primarily positioned as an affordable beauty brand. Its marketplace stores emphasize low prices and frequent discounts. In the Philippines, its Shopee storefront displays numerous makeup products priced from tens to a few hundred pesos, with many items accumulating thousands or tens of thousands of reported sales.

Similarly, the Singapore storefront describes LAMUSELAND as its own brand and characterizes the seller as a professional cosmetics shop offering products at reasonable prices. This places LAMUSELAND firmly within the mass-market or value cosmetics segment rather than the luxury or prestige sector.

Its value proposition can be summarized as offering a large selection of trendy, functional makeup products at accessible prices.

Despite limited public corporate information, LAMUSELAND maintains a significant online retail footprint in Asia. Examples of official or brand-labeled marketplace stores include:

• Philippines: The Shopee Philippines store reports approximately 298,000 followers.
• Thailand: The Shopee Thailand store reports approximately 92,500 followers and carries hundreds of listings.
• Singapore: A LAMUSELAND Official Store is present on Shopee Singapore.
• Vietnam: LAMUSELAND operates a Shopee Mall storefront with a substantial catalog.

These presences suggest that the brand’s international distribution strategy relies heavily on cross-border e-commerce and marketplace platforms rather than a network of traditional standalone retail stores.

A defining characteristic of LAMUSELAND is its strong association with online marketplace commerce. Its stores frequently combine LAMUSELAND products with items from other brands. For instance, the Singapore storefront identifies LAMUSELAND as its own brand while noting that it also acts as a seller for brands such as HengFang, efu, MANSLY, and QiBest.

This indicates that the business entity behind LAMUSELAND may operate not only as a brand owner but also as an e-commerce cosmetics seller or distributor. Therefore, the extensive assortment found in a LAMUSELAND storefront should not automatically be interpreted as evidence that every product sold is manufactured by LAMUSELAND itself.

The Philippines is one of LAMUSELAND’s most visible markets. The local Shopee storefront currently shows approximately 297,000 to 298,000 followers, and individual products frequently display thousands of reported purchases. Listings for certain mini lipsticks, eyebrow pencils, and 12-color lip products show over 10,000 sales.

This data suggests the brand has achieved substantial online consumer awareness in the Philippine affordable-makeup market, particularly through Shopee. Third-party reviews also reflect generally positive consumer sentiment. Try and Review reports an overall LAMUSELAND brand rating of 4.7/5 based on 82 reviews in its database.[2] These ratings represent marketplace and community feedback rather than independent laboratory assessments.

Based on its assortment, pricing, and distribution channels, LAMUSELAND appears tailored to consumers seeking:

• Affordable everyday makeup
• Multiple color options and product variations
• Trend-oriented cosmetics without prestige-brand pricing
• Beginner-friendly makeup
• Portable makeup products
• Makeup sets and bundles
• Products emphasizing attributes like waterproofing and long wear

The extensive selection also appeals to consumers who enjoy experimenting with different makeup styles without significant financial commitment to individual products.

LAMUSELAND’s identity is broadly characterized as accessible, youthful, and product-driven rather than luxury-oriented. While the “Muse” concept associates the name with beauty, inspiration, and self-expression, the retail strategy emphasizes affordability and variety.

Rather than building its identity around a single hero ingredient, proprietary technology, celebrity founder, or luxury heritage, LAMUSELAND’s public presence centers on a wide range of inexpensive cosmetic products.

Public information regarding the company’s corporate history is comparatively limited. There is insufficient reliable public documentation to confidently establish:

• The exact year the company was founded
• The name of a parent corporation
• Workforce size or annual revenue
• The location of main corporate headquarters
• The identity of manufacturing partners
• Whether all LAMUSELAND products are manufactured in brand-owned facilities
• A detailed chronology of product launches
• A comprehensive list of physical retail stores

While trademark records establish a connection between the LAMUSELAND mark and Guangcong Zhou/Zhou Guangcong in China,[1][3] a trademark registration alone does not define the full corporate structure behind the brand.

LAMUSELAND is best understood as a China-linked, digitally distributed affordable cosmetics brand with a strong presence in Asian e-commerce. Its documented trademark history dates back to at least 2017, and its portfolio spans lip, eye, face, and tool categories.[3]

Its most visible markets include Southeast Asian online marketplaces, particularly the Philippines and Thailand. The brand’s strategy emphasizes low prices, variety, trendy formats, and high-volume marketplace distribution rather than prestige positioning.

1. Intellectual Property Center, 28 Upper McKinley Rd.
2. Lamuseland products reviews – Tryandreview.com
3. Reg. No. 5,339,492