Xnells Korea positions itself as a golf business partner engaged in manufacturing, wholesale and retail distribution, promotional product creation, B2C/B2B/B2E sales, brand development, and import/export services.[1]

Xnells was established on January 1, 2013, with Park Je-yong serving as representative director. The company’s headquarters are located at the Misagangbyeon SK V1 Center in Hanam, Gyeonggi Province.[1]

Since its inception, Xnells has expanded beyond conventional retail golf equipment sales. It now operates across multiple stages of the golf product value chain, including planning, development, manufacturing, distribution, promotion, and international business. This integrated model enables collaboration with both individual consumers and corporate or brand partners.[1]

The company currently pursues golf-related business through diverse channels such as B2B sales, direct retail, online B2C commerce, corporate special sales, global partnerships, content marketing, and promotional product development.[1]

Xnells operates as a platform for developing and distributing golf products and brands rather than functioning solely as a single product line. Key business activities include:

• Golf equipment and apparel: Manufacturing, wholesale, and retail of golf-related products.
• Brand development: Planning, designing, and developing golf brands and product lines.
• B2B distribution: Supplying golf products to business and commercial partners.
• B2C commerce: Direct sales to individual consumers through online and offline channels.
• B2E / corporate sales: Product distribution targeted at corporations and employees.
• Promotional products: Development of golf merchandise and promotional items for organizations.
• Import and export: International sourcing, distribution, and marketing.
• Content marketing: Utilization of golf-related media and promotional content to support brands.[1]

This structure characterizes Xnells as a vertically integrated golf-products company rather than a traditional single-category retailer.

A central component of Xnells’ operations is its specialist golf-glove business, which maintains significant ties to the Philippines.

The affiliated company XN Glove (엑스엔글러브) specializes exclusively in golf gloves. Xnells operates a direct-managed factory in the Philippines that supports long-term projects with international brands.[1] Rather than competing solely on manufacturing cost, the company emphasizes:

• Golf-glove-specific research
• Functional and technical development
• Product planning and design
• Quality control
• Brand identity
• Collaboration with international clients

The Philippine manufacturing operation serves as a key element of Xnells’ international OEM/ODM and product-development capabilities.[1] Product documentation, such as the Tech Skin golf-glove catalog, identifies the Philippines as the country of manufacture for various glove products and lists Xnells Korea as the responsible company.[2]

Xnells focuses on golf and related sporting goods, with a product portfolio that includes:

• Golf gloves
• Golf apparel
• Golf bags
• Golf accessories
• Golf training products
• Promotional merchandise
• Golf-related lifestyle products

Tech Skin

TECH SKIN is a primary brand positioned around technical golf accessories and apparel solutions. The official Tech Skin site offers accessories, bags, pouches, and other sporting and lifestyle products.[3] In 2025, Xnells Korea filed a U.S. trademark application for TECH SKIN covering golf club head covers, golf bags, golf-bag covers, accessory pouches, and training aids.[3]

The brand reflects Xnells’ strategy to expand beyond gloves through technical materials and functional design. Catalog specifications highlight features such as ventilation, synthetic leather, silicone grip elements, fleece insulation, and smartphone-friendly conductivity.[2] This approach prioritizes technology, functionality, and performance over traditional styling. Tech Skin also supports the company’s multi-brand strategy for entering broader global sports markets.[1]

Xnells utilizes multiple distribution channels beyond its own consumer website. Corporate materials identify the following avenues:

• Official vendor activities
• Xnells B2B operations
• Direct retail stores
• Online B2C sales
• Corporate special sales
• Global partnerships
• Content marketing
• Promotional-product development[1]

The company’s online wholesale operation further presents Xnells Korea as a specialist distributor offering a broad range of golf equipment and related goods.[2]

International business is integral to the Xnells corporate structure. XNELLS International is listed as an affiliated operation responsible for import, export, and global marketing, while XN Glove manages specialized manufacturing in the Philippines.[1]

This creates a business structure spanning the entire product lifecycle: Product concept → development → manufacturing → branding → distribution → international marketing. This vertical integration is particularly relevant for golf brands seeking customized products or manufacturing partnerships.

According to corporate information, Xnells operates through a network of affiliated companies:[1]

• XNELLS International
• XN Glove
• XNELLS F&L
• Two Hands Company
• Be Quiet
• TF Lounge

While specific functions for each entity vary in public disclosures, the structure demonstrates that Xnells operates as a group of related companies rather than a single retail entity.

Xnells uses the phrase “We Complete Your Golf” as its central corporate message. Development efforts are grounded in youth, passion, challenge, creativity, and innovation.[1] The company’s positioning rests on three pillars:

1. Golf specialization: Concentration on golf equipment, apparel, and accessories.
2. Product innovation: Development focused on materials, functionality, design, and technical performance.
3. Business partnership: Provision of manufacturing, development, distribution, and promotional capabilities to external companies and brands.

The name XNELLS has been used in international trademark filings. A U.S. trademark application filed in May 2024 by Park Je-yong covered the XNELLS mark for golf tees, featuring a logo with three stylized blades of grass alongside the wordmark.

One U.S. filing for the XNELLS mark was reported as abandoned in October 2025 due to failure to file a statement of use. This status applies only to that specific trademark application and does not indicate a cessation of Xnells’ corporate operations.

Separately, Xnells Korea filed for TECH SKIN in the United States in May 2025, covering a wider range of golf products.[4]

Xnells’ official corporate profile lists 32 employees, while Korean business databases report approximately 30 employees.[1] Despite its compact workforce typical of a small-to-medium-sized enterprise, the company maintains extensive activities across manufacturing, retail, B2B distribution, international business, and brand development.

Xnells occupies a distinct position in the golf market by combining characteristics of a brand, distributor, product developer, manufacturer, OEM/ODM partner, and exporter. Unlike major manufacturers centered on clubs or balls, Xnells focuses on the accessory, apparel, and lifestyle segments while providing backend development and manufacturing capabilities.

Its specialization in golf gloves allows participation in the supply chains of other golf brands in addition to its own proprietary lines.[1]

XNELLS Korea Co., Ltd.
155, Misagangbyeonhangang-ro
Hanam-si, Gyeonggi-do
Republic of Korea

The company’s headquarters are located in offices 1008–1014 of the Misagangbyeon SK V1 Center.[1]

There is an unrelated Chinese snack and food business that uses the name “xnells.” This article refers exclusively to XNELLS / 엑스넬스, the South Korean golf company based on official corporate records.[5]

1. xnells l (주)엑스넬스코리아 공식 홈페이지
2. [C
3. TECH SKIN Trademark Application of XNELLS KOREA CO., LTD. – Serial Number 99184684 :: Justia Trademarks
4. TECH SKIN – Xnells Korea Co., Ltd. Trademark Registration
5. xnells | 亞米