137 Degrees is a Thai plant-based beverage brand recognized primarily for its almond milk and other nut-based milks. The brand is owned and produced by Simple Foods Co., Ltd., an alternative-dairy manufacturer based in Pathum Thani, Thailand. Founded in 2015 as a home-kitchen project, it has grown into one of Thailand’s leading premium alternative-milk brands, with products exported to more than 30 countries.1

The brand distinguishes itself through the use of whole nuts rather than nut pastes or concentrates, positioning itself as a provider of premium, convenient plant-based nutrition.

Origins

The story of 137 Degrees began with its founder, Arisa Aramwatananont, who sought an alternative to cow’s milk due to personal dietary needs. She experimented with ingredients in her home kitchen, focusing on almonds for their flavor, richness, and nutritional profile. Initially, she produced almond milk for herself and shared it with friends and family.

Demand grew gradually, moving the product from a homemade item to sales in health-food shops, then supermarkets, and eventually to industrial production and export.

Development of Shelf-Stable Technology

The early product was fresh or pasteurized with a short shelf life. To expand distribution without relying on preservatives or additives the founders wished to avoid, the company spent nearly two years developing a method to produce a shelf-stable product using Ultra-High Temperature (UHT) processing.2 This transition allowed “homemade almond milk” to become a mass-market Fast-Moving Consumer Goods (FMCG) product.

Name Origin

The brand name reflects both its history and its technology:

• 137: Refers to the house number where the founder originally developed the almond milk recipe.
• Degrees: Refers to the 137°C temperature used in the UHT sterilization process that makes the product shelf-stable.

Whole-Nut Processing

A central pillar of 137 Degrees’ identity is its emphasis on whole nuts. Unlike many conventional nut beverages that utilize nut paste, powder, or concentrate, 137 Degrees uses whole nuts. This approach is marketed as providing superior taste and nutritional value.

For example, the Original Almond Milk is formulated with fresh almond milk derived from whole California almonds, sunflower seeds, and organic coconut flower nectar.

Key Features

• Dairy-Free: All products are plant-based and suitable for those avoiding cow’s milk or lactose.
• No Cane Sugar: Many core formulations avoid added cane sugar, often using organic coconut flower nectar for light sweetness instead.3
• Short-Time UHT Processing: The company utilizes ultra-high-temperature processing for brief periods to preserve nutrients while ensuring shelf stability.4
• Health and Taste Balance: The brand philosophy asserts that healthy food should also be delicious, aiming to move beyond the traditional image of “diet food.”5

While almond milk remains the flagship category, 137 Degrees has expanded its portfolio to include various nut and plant-based beverages. Products are typically packaged in UHT cartons, available in 180 ml and 1-liter formats.6

Almond Milk

The core range includes several varieties:

• Almond Milk Original
• Almond Milk Unsweetened
• Almond Milk Coffee Latte
• Almond Milk with Malt
• Almond Milk with DHA
• Almond Milk A to Zinc
• Almond Milk with Carrot & Mixed Vegetables
• Almond Milk with Avocado & Mixed Vegetables
• Apricot Kernel Almond Milk
• High Protein Almond Milk
• Chocolate High Protein Almond Milk
• High Protein Almond Milk Strawberry

Walnut Milk

• Walnut Milk Original
• Walnut Milk Matcha Green Tea

Pistachio Milk

• Pistachio Milk Original
• Pistachio Milk with Double Chocolate

Other Beverages

The broader portfolio has included macadamia milk, corn milk, and various fortified or vegetable-containing nut milks.7

Leadership in Thailand

By 2023, Nielsen data cited by the company indicated that 137 Degrees held approximately 42% of Thailand’s almond-milk market by value.8 This positions the brand as a market leader in a category that includes major international competitors.9

International Expansion

137 Degrees exports its products to over 30 countries.12 The manufacturing partner, Simple Foods, maintains certifications including GMP, HACCP, HALAL, ISO 9001, ISO 14001, ISO 22000, FSSC 22000, USFDA, and BRC to meet international standards.

Rebranding and Marketing Evolution

In 2024, after nine years in the market, the brand underwent a refresh featuring a new gold-colored logo intended to communicate a more premium image.10 Additionally, the company appointed Thai celebrity Araya A. Hargate (Chompoo Araya) as its first brand presenter, marking a shift toward broader mainstream marketing visibility.11

137 Degrees is a consumer brand operated by Simple Foods Co., Ltd.

• Headquarters: Khlong Luang, Pathum Thani, Thailand.13
• Operations: Simple Foods specializes in nut milk, plant-based milk, dairy alternatives, non-dairy ice cream, and OEM manufacturing.
• Brand Architecture: Simple Foods operates multiple brands, including 137 Degrees and Wholly Nuts.

The brand and its parent company have received several industry awards:

• Hong Kong LOHAS Award 2021 — Product Innovation
• International Innovation Awards 2021 — Product Innovation
• Product Innovation Award 2021 by the Foundation of Thai Society
• Thailand’s Most Admired Brand 2022
• Prime Minister’s Export Award 2023 — Best Halal
• FMCG Asia Awards 2024 recognition for UHT Milk in Thailand

Originally targeting individuals who could not drink cow’s milk, the brand has broadened its appeal to include:

• Lactose-intolerant and dairy-avoiding consumers.
• Health-conscious individuals monitoring sugar, fat, or cholesterol intake.
• Vegan and vegetarian consumers.
• Families, with certain products positioned for children aged one and above.
• General milk drinkers seeking a premium alternative.

Founder Arisa Aramwatananont is identified in recent company materials and Superbrands profiles. Some older Thai media articles may refer to her as Arisa Kulapiyawacha. For current reference, Arisa Aramwatananont is the name used in official brand communications.

1. Our Story — 137 Degrees
2. ส่องตลาดนมอัลมอนด์ 700 ล้านบาท กับ 137 ดีกรี เบอร์ 1 ตลาดนี้ แถมเป็นแบรนด์ไทยที่แซงต่างชาติได้
3. 137 Degrees — www.simplefoods.net
4. Our Products — 137 Degrees
5. 137 ดีกรี’ ผู้บุกเบิกตลาดนมอัลมอนด์ยัน ‘ขายราคาเดิม’ แม้ตลาดแข่งเดือด
6. 137 Degrees plant-based milk gets a new gold brand logo – Mini Me Insights
7. 137 Degrees Almond Milk Products | International Innovation Awards®
8. 137 ดีกรี® จับมือน้องเนย เปิดจักรวาลความสุขและสุขภาพดีกับแฟนมีตครั้งใหญ่ “Meet & Milk: จิบนมฮีลใจกับน้องเนย”…
9. บ้านเมือง – 137 Degrees® จับมือ Butterbear เสริมพลังแบรนด์ไอคอนิค ส่ง Meet & Milk เติมความสุขคู่สุขภาพดี ตอกย้ำ…
10. เจาะกลยุทธ์ 10 ปี ‘137 ดีกรี®’ แข็งแกร่งในตลาดนมทางเลือก ดึง ‘ชมพู่ อารยา’ ต่อยอดแบรนด์เพื่อสุขภาพ ปีที่ 2 – Kaoupdate
11. 代替ミルク市場で強みを持つ「137 Degree®」の10年戦略に注力
12. タイ産「マカダミアミルク」発売～「137degrees」シリーズ
13. 137 ดีกรี® ประกาศรีแบรนด์ใหม่ และพรีเซนเตอร์คนแรกของแบรนด์ – The Perspective