70mai (pronounced “seventy mai”) is a Chinese smart automotive electronics brand that specializes in intelligent driving products, particularly dashboard cameras (dash cams). Founded in 2016 in Shanghai, China, the company has become one of the world’s leading manufacturers of dash cams, expanding its presence to more than 100 countries across Asia, Europe, North America, and other global markets. The brand is best known for combining advanced imaging technology, AI-powered safety features, and affordable pricing. [1]

70mai was established in 2016 with the goal of developing intelligent automotive products that improve road safety and driving convenience.

The company initially released a Smart Rearview Mirror for the Chinese market in 2017 before expanding internationally with its first global dash cam in 2018.

One milestone in its growth was becoming an authorized technology partner within Xiaomi’s ecosystem. Although many consumers refer to 70mai as a “Xiaomi brand,” it is more accurately described as an independent company that collaborates with Xiaomi, rather than a wholly owned Xiaomi subsidiary. [2]

70mai’s mission is to create a:

Safe, comfortable, and connected driving experience through intelligent automotive technology.

Its products combine AI, computer vision, cloud connectivity, GPS technology, and mobile applications to assist drivers both during driving and while vehicles are parked. [3]

1. Dash Cameras

70mai is primarily recognized for its dash camera lineup, which ranges from entry-level to flagship models.

Popular series include:

• A200

• A400

• A500S

• A510

• A800S

• A810

• M300

• M500

• Omni

• Omni 4K

• T800

Features commonly include:

• Full HD to 4K recording

• HDR imaging

• Sony STARVIS image sensors

• GPS tracking

• Wi-Fi connectivity

• Mobile app support

• Parking surveillance

• Loop recording

• Collision detection

• Voice control (selected models)

• AI driver assistance (ADAS)

2. Smart Car Accessories

Besides dash cameras, 70mai also develops:

• Tire Pressure Monitoring Systems (TPMS)

• Portable jump starters

• Air compressors

• Car vacuum cleaners

• Battery chargers

• Hardwire parking kits

• Vehicle accessories

3. Portable Power Stations

In 2021, 70mai expanded into clean energy products by launching the Tera portable power station series for outdoor, emergency, and vehicle power applications. [4]

70mai incorporates several proprietary technologies into its products.

Night Owl Vision™

Enhances low-light image quality for nighttime driving.

Lumi Vision™

Improves visibility in dark parking environments by automatically adjusting exposure and ISO sensitivity.

MaiColor Vivid+™

Selective image processing that enhances important details such as:

• License plates

• Road signs

• Traffic markings

AI Motion Detection

Uses artificial intelligence to detect suspicious movement around parked vehicles.

ADAS (Advanced Driver Assistance Systems)

Provides alerts for:

• Lane departure

• Forward collision

• Vehicle movement ahead

• Pedestrian detection (selected models)

OTA Updates

Many devices receive firmware improvements over Wi-Fi through over-the-air (OTA) software updates. [5]

70mai products connect with the 70mai App, available for Android and iOS.

The app allows users to:

• View live camera feeds

• Download recordings

• Update firmware

• Configure camera settings

• Access GPS trip information

• Manage cloud features (on supported models)

Since its founding, 70mai has rapidly expanded internationally.

According to the company, it has:

• Sold millions of dash cameras worldwide

• Reached customers in over 100 countries

• Established strong markets in Europe, Southeast Asia, North America, and Asia-Pacific

• Opened its first physical retail store in Thailand in 2023

• Reported more than 10 million global users by late 2024. [6]

Over the years, 70mai products have received several design and innovation recognitions, including:

• Red Dot Design Award

• iF Design Award

• Successful Indiegogo crowdfunding campaigns

• Recognition for innovations such as the rotating Omni dash cam. [8]

Today, 70mai competes with other automotive camera manufacturers such as:

• DDPAI

• BlackVue

• Thinkware

• VIOFO

• Garmin

• Nextbase

The brand is generally positioned in the mid-range market, offering premium features at prices below many high-end competitors.

70mai is widely regarded for:

Strengths

• Excellent value for money

• Good image quality

• Reliable mobile app

• Strong night recording performance

• Wide product selection

• Easy installation

• Frequent firmware updates

Common criticisms

• Some advanced features require optional hardwire kits

• Cloud and 4G functions are limited to certain models

• AI alerts may require tuning depending on driving conditions

Community discussions often compare 70mai favorably with brands like DDPAI in terms of overall value and ease of use. [9]

70mai focuses on making intelligent driving technology accessible to everyday drivers. Its products emphasize:

• Road safety

• Smart connectivity

• Artificial intelligence

• High-quality video recording

• Modern industrial design

• Affordable pricing

As of 2026, 70mai has established itself as one of the most recognizable global brands in the consumer dash camera market, with a product lineup that extends into broader smart automotive and portable energy solutions. [10]

1. 70mai: Innovator in Smart Dash Cams

2. 70mai: Innovator in Smart Dash Cams

3. About 70mai – 70mai

4. 70mai: Innovator in Smart Dash Cams

5. New 70Mai 4k T800 is the world’s first dash camera to feature front and rear 4k HD recording

6. World’s first 360-degree dash cam now records in 4K and supports a rear-facing camera and voice control feature

7. Dash cam brand recommendation na quality

8. Best dashcam brand? Yung pwede maconnect din sa phone sana

9. 70mai – Wikidata

10. About us – 70mai