• Brand Name: Alaska

• Founded: January 23, 1972

• Country of Origin: Philippines

• Industry: Dairy Products

• Headquarters: Makati, Metro Manila, Philippines

• Parent Company: FrieslandCampina

• Markets Served: Primarily the Philippines

• Products: Evaporated milk, condensed milk, powdered milk, fresh milk, UHT milk, cream, yogurt drinks, coffee creamers, and specialized nutrition products. [1]

Alaska is one of the most recognized dairy brands in the Philippines. Owned by Alaska Milk Corporation, the brand has been providing milk and dairy-based products to Filipino families since 1972. Today, Alaska Milk Corporation is a subsidiary of FrieslandCampina, one of the world’s largest dairy cooperatives. Alaska is best known for its evaporated milk, condensed milk, powdered milk, fresh milk, cream products, and coffee creamers. [1]

Alaska’s story began in 1972 when Holland Milk Products, Inc. (HOMPI) started local production of Alaska Evaporated Filled Milk and Sweetened Condensed Milk in San Pedro, Laguna. The company was founded by Wilfred Uytengsu Sr. and George K. Young through a joint venture with Dutch dairy company Holland Canned Milk International (now FrieslandCampina). [1]

Within just one year, Alaska became the market leader in evaporated and condensed milk in the Philippines. During the 1980s and 1990s, the company expanded its portfolio by introducing powdered milk, ready-to-drink milk, and other dairy products. [2]

A major milestone came in 2012, when FrieslandCampina acquired a controlling stake in Alaska Milk Corporation, making it part of one of the world’s leading dairy cooperatives while retaining the Alaska brand for the Philippine market. [1]

Alaska’s mission is centered on providing affordable nutrition for Filipino families. The company aims to make nutritious dairy products accessible across different age groups while helping improve dairy consumption and reduce malnutrition in the Philippines. [2]

Its vision is:

To be the leading provider of affordable nutrition by offering families and children a wide range of delicious, high-quality dairy and dairy-based products. [2]

Alaska offers a broad range of dairy products, including:

• Evaporated Milk – Used in cooking, baking, soups, desserts, and beverages.

• Sweetened Condensed Milk – Commonly used for desserts, pastries, halo-halo, and beverages.

• Powdered Milk – Fortified milk drinks for children and families.

• Fresh & UHT Milk – Ready-to-drink milk products.

• Ready-to-Drink Chocolate Milk

• Culinary Creams – Including all-purpose cream and whipping cream.

• Coffee Creamers – Such as Krem-Top.

• Specialized Nutrition Products – Including products for children’s nutrition. [2]

Alaska has built a strong brand identity through memorable advertising campaigns and sports sponsorships. Some of its famous advertising slogans include:

• “Wala Pa Rin Tatalo sa Alaska” (“Nothing Still Beats Alaska”)

• “Galing Mo, Man!”

The brand has consistently positioned itself around themes of family, nutrition, education, and active lifestyles. [2]

Alaska has played a significant role in Philippine sports.

Alaska Aces

In 1986, the company entered the Philippine Basketball Association (PBA) by acquiring a franchise. The team, known as the Alaska Aces, became one of the most successful franchises in league history, winning multiple championships and helping popularize basketball among Filipino youth. [2]

Youth Development

Beyond professional basketball, Alaska has supported youth sports through programs such as:

• Alaska Power Camp

• Jr. NBA Philippines

• IronKids Philippines

• School sports development initiatives

These programs promote healthy living and physical activity among children. [2]

Alaska’s primary manufacturing facility is located in San Pedro, Laguna. Over the years, the company has invested in modern production technologies, including upgraded milk powder and condensed milk plants, to improve efficiency and product quality. [2]

Alaska actively participates in community development through:

• Nutrition education

• School feeding programs

• Partnerships with the Philippine Department of Education

• Sports and youth development

• Programs promoting healthy lifestyles for children

One notable initiative involved providing free milk to malnourished public elementary school students through the Adopt-A-School Program. [2]

For more than five decades, Alaska has remained one of the leading dairy brands in the Philippines. Its products are widely available in supermarkets, convenience stores, and neighborhood shops, making it a staple in many Filipino households. [2]

Alaska has become closely associated with Filipino family life, home cooking, and sports. From its long-standing presence in kitchens to its involvement in basketball and youth programs, the brand has established itself as one of the country’s most enduring dairy brands. While now backed by FrieslandCampina’s global dairy expertise, Alaska continues to emphasize its long-standing commitment to affordable nutrition for Filipino consumers. [1]

1. Alaska Milk Corporation

2. History – Alaska Milk Corporation