About Bioline
Bioline (stylized as BIOLINE) is an international pet care brand that develops and markets a wide range of products for dogs, cats, small animals, and pet environments. The brand is best known for its grooming products, nutritional supplements, treats, cat litter, hygiene products, and general pet care accessories. It is widely distributed across Asia and is available through major e-commerce platforms, including Lazada Philippines, as well as pet specialty retailers. [1]
Overview
| Attribute | Information |
|---|---|
| Brand Name | BIOLINE |
| Founded | 2015 |
| Industry | Pet Care & Pet Supplies |
| Product Categories | Grooming, Health & Nutrition, Treats, Cat Litter, Hygiene, Accessories |
| Markets Served | 40+ countries |
| Target Animals | Dogs, Cats, Small Animals |
| Brand Motto | “From Nature to the Future” |
History
BIOLINE was established in 2015 by a team of pet industry professionals with approximately 20 years of research and development experience. The company states that its mission is to produce pet products that improve the relationship between pets, people, and the environment by emphasizing natural ingredients, scientific formulations, and environmentally conscious manufacturing. [2]
Since its launch, BIOLINE reports that its products have reached millions of pet-owning households in more than 40 countries, expanding from grooming products into nutrition, snacks, healthcare products, and pet accessories. [2]
Brand Philosophy
BIOLINE’s philosophy centers on three primary ideas:
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Promoting healthier and longer lives for companion animals.
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Using natural ingredients whenever practical.
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Reducing environmental impact through sustainable materials and recyclable packaging.
The company’s slogan, “From Nature to the Future,” reflects its emphasis on combining natural raw materials with modern manufacturing and research. [3]
Research & Development
According to BIOLINE, its product development is supported by:
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Over 20 years of combined R&D experience
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Continuous product improvement
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Modern manufacturing facilities
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Scientific formulation of nutrition and healthcare products
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Quality management systems throughout production
The company also states that it introduces dozens of product improvements and new developments annually. [4]
Product Categories
BIOLINE offers one of the broader product portfolios in the pet care market. [9]
Grooming
Products include:
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Pet shampoos
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Conditioners
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Waterless shampoos
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Paw cleaning foams
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Coat sprays
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Deodorizing sprays
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Pet perfumes
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Ear cleaners
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Eye cleaners
These products are formulated for routine hygiene and coat maintenance. [3]
Pet Healthcare & Nutrition
The nutrition line includes products designed to supplement daily diets, such as:
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Hairball remedies
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Goat milk powder
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Probiotics
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Lecithin supplements
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Calcium tablets
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Trace mineral tablets
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Nutritional creams
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Digestive support products
The company markets these as complementary nutritional products rather than complete diets. [5]
Pet Treats
BIOLINE manufactures a variety of treats including:
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Cat sticks
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Soft treats
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Dried meat snacks
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Canned foods
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Wet food pouches
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Functional snacks
The brand emphasizes human-grade ingredient sourcing and balanced nutrition in its promotional materials. [6]
Cat Litter
One of BIOLINE’s most recognized product categories is cat litter, particularly its tofu-based formulas. [7]
Popular varieties include:
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Original Tofu Cat Litter
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Green Tea Tofu Cat Litter
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Activated Carbon Tofu Cat Litter
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Health Indicator Cat Litter
The company advertises these products as:
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Plant-based
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Low dust
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Fast clumping
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Biodegradable
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Flushable (where local plumbing regulations permit)
It also states that some litter products have undergone SGS testing. [7]
Home & Environmental Care
Products include:
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Odor eliminators
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Disinfectant sprays
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Training sprays
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Cleaning products
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Pet stain removers
These are intended for maintaining clean pet living environments. [8]
Sustainability
BIOLINE promotes sustainability through the use of:
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Recycled plastics
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Recycled cardboard
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Recycled paper
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Plant-derived ingredients
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Recyclable packaging
The brand also highlights the use of natural ingredients such as aloe vera, chamomile, coconut, and jojoba oil in selected grooming products. [8]
Manufacturing
BIOLINE states that its manufacturing capabilities include:
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A production facility covering approximately 50,000 square meters
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Multiple automated production lines
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In-house research and manufacturing
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Global distribution partnerships
These claims are based on information published by the brand. [9]
Presence in the Philippines
In the Philippines, BIOLINE products are widely sold through:
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Lazada
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Shopee
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Pet specialty stores
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Independent pet supply retailers
Popular BIOLINE products among Filipino pet owners include:
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Ear Cleaner
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Tear Stain Remover
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Pet Perfume
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Goat Milk Powder
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Hairball Solution
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Probiotics
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Tofu Cat Litter
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Cat Wet Food
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Cat Treats
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Dog Treats
The brand has established a noticeable presence in the country’s online pet supplies market, particularly on Lazada, where many products have accumulated high customer ratings and substantial sales volumes. [10]
Brand Position
BIOLINE positions itself in the mid-range pet care market, aiming to offer products that balance affordability with a broad selection. Its catalog spans everyday grooming items, nutritional supplements, treats, and cat litter, making it a one-stop brand for routine pet care.
Product Reputation
BIOLINE products generally receive favorable consumer ratings on major online marketplaces, particularly for grooming items, deodorizing sprays, and cat litter. As with any pet brand, individual products may receive mixed feedback depending on factors such as a pet’s dietary needs, sensitivities, or preferences, so owners should evaluate products based on their specific animal and consult a veterinarian when introducing new foods or supplements. [11]
Notable Product Lines
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BIOLINE Pet Shampoo
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BIOLINE Pet Conditioner
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BIOLINE Waterless Shampoo
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BIOLINE Pet Perfume
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BIOLINE Ear Cleaner
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BIOLINE Eye Cleaner
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BIOLINE Hairball Solution
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BIOLINE Goat Milk Powder
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BIOLINE Probiotics
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BIOLINE Nutritional Cream
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BIOLINE Tofu Cat Litter
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BIOLINE Wet Cat Food
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BIOLINE Cat Sticks
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BIOLINE Dog Treats
See Also
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Pet grooming
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Cat litter
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Pet nutrition
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Companion animal care
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Pet supplements





