About BORTAINE
BORTAINE is a brand of aftermarket motorcycle parts and accessories, primarily recognized in the Philippines for its control cables and replacement components. Public records from the Intellectual Property Office of the Philippines (IPOPHL) confirm that the BORTAINE trademark has been registered for various motorcycle parts, including throttle, brake, and clutch cables, as well as handles, switches, footrests, chains, sprockets, gear-change pedals, stands, mirrors, and grips.[1] In addition to its domestic presence, the brand appears in international business-to-business (B2B) supply channels.
Overview
| Field | Information |
|---|---|
| Brand | BORTAINE |
| Industry | Motorcycle parts and accessories |
| Primary product area | Motorcycle control cables and replacement parts |
| Notable products | Throttle cables, brake cables, clutch cables |
| Philippine trademark applicant | Meihui Hong |
| Philippine trademark filing | August 23, 2018 |
| Philippine trademark class | Class 12 — Vehicles and vehicle parts |
| Philippine association | Valenzuela City, Metro Manila |
| International supply evidence | Motorcycle and bicycle cable products listed by manufacturers in Hebei, China |
History and trademark registration
Documentation from the Intellectual Property Office of the Philippines (IPOPHL) provides key details regarding the brand’s legal status. A trademark application for BORTAINE was filed on August 23, 2018, by Meihui Hong, with an address in Valenzuela City, Metro Manila. This application covered Class 12 goods, specifically motorcycle parts and accessories.[1]
The goods listed in the initial registration included:
- Handle levers
- Handle switches
- Footrests
- Chains
- Sprockets
- Gear-change pedals
- Side stands
- Main stands
- Side mirrors
- Handle grips
Subsequent records indicate that BORTAINE was successfully registered in connection with these Class 12 goods.[1] A second filing appears in IPOPHL records dated December 16, 2021, which again identifies Meihui Hong as the applicant for motorcycle parts and accessories.
Products
While the trademark registration covers a wide array of components, market listings in the Philippines strongly associate BORTAINE with motorcycle control cables. Available products include throttle cables for models such as the Honda XRM 110, Honda Dio, and Honda Mio. Local marketplace platforms list these items as standard replacement parts.
Historical sales documentation from the Philippine motorcycle parts sector also references BORTAINE products, including Mio throttle cables, TMX brake cables, and Barako brake cables. These records suggest the brand has maintained a presence in the local aftermarket for several years.
Manufacturing and international supply
Evidence indicates that BORTAINE operates within international B2B supply networks. Suppliers based in Hebei, China, have listed BORTAINE-branded control cables in global trade directories. These listings include galvanized cables, motorcycle clutch cables, motorcycle throttle cables, and bicycle/motorcycle cable assemblies.
Specific B2B entries identify Hebei Molali Auto Spares Limited Company as a supplier using the BORTAINE brand name for galvanized cable products. Other listings describe BORTAINE GN125 throttle cables featuring steel cable construction with PVC or PE outer casings. While these records suggest a manufacturing link to Chinese component suppliers, public sources do not definitively establish that all BORTAINE products originate from a single manufacturer. The documented ownership of the Philippine trademark remains associated with Meihui Hong.
Market positioning
BORTAINE occupies the aftermarket segment rather than the original equipment manufacturer (OEM) sector. Its product line focuses on replacing commonly worn or damaged components. Control cables are typical consumable items in this category, requiring periodic replacement due to wear.
The brand’s catalog in the Philippines targets popular utility and commuter motorcycles, including the Honda XRM, Honda Mio, Honda Dio, TMX, and Barako. This orientation indicates a focus on practical maintenance for widely used vehicles rather than specialized performance or racing applications.
Presence in the Philippines
The Philippines serves as a primary documented market for BORTAINE. IPOPHL records link the trademark to Valenzuela City, Metro Manila, a significant hub for commerce and industry. Furthermore, retail and distribution records dating back to the late 2010s confirm the brand’s availability through local motorcycle parts channels.
Unlike major global manufacturers with extensive public corporate histories, specific details regarding BORTAINE’s founding date, current corporate management structure, annual sales volume, or exact manufacturing facilities are not available in public sources. It is distinct from unrelated uses of the name “Bortaine” found elsewhere online; the brand described here is specifically defined by its Philippine trademark records and motorcycle parts listings.[1]
Product characteristics
Based on available market data, BORTAINE products exhibit several defining traits:
- Replacement-oriented: Components are designed to replace original or worn-out parts.
- Model-specific: Many cables are manufactured for specific motorcycle models to ensure proper fitment.
- Value-oriented aftermarket: Pricing and distribution channels position the brand as an alternative to premium OEM components.
- Broad compatibility: The catalog encompasses various motorcycle families common in Asian markets, including underbone and standard motorcycles.
Brand identity
BORTAINE functions as a component and accessory brand rather than a vehicle manufacturer. Its most identifiable category is mechanical control cables, which transmit rider input to critical systems like the throttle, clutch, and brakes. As these components are vital for safe operation, quality and correct fitment are primary considerations for consumers selecting replacements. The brand’s appearance in both local retail and international B2B listings demonstrates a footprint that extends beyond a single marketplace.





