[2]

According to CASEGRACE’s official corporate description, the company and brand were established in 1999. The company describes itself as having developed expertise in jewellery boxes and related storage products, with an emphasis on craftsmanship, materials, and product development.[3]

There is, however, an important distinction between the company’s reported history and the publicly searchable trademark record.

A U.S. trademark application for CASEGRACE was filed by Shantou Shangpin Craft Industry Co., Ltd. in 2019. The trademark documentation states a first-use-anywhere and first-use-in-commerce date of April 5, 2019. Subsequent CASEGRACE registrations were granted in January 2021 for several categories of goods.[4]

This means that 1999 appears to refer to the company’s claimed establishment date, whereas 2019 is the earliest first-use date documented in the U.S. trademark records located for the CASEGRACE name. Available sources do not establish a complete corporate timeline connecting the two entities; consequently, it cannot be stated without qualification that CASEGRACE itself operated continuously under that name from 1999.

CASEGRACE’s current catalogue is centred on jewellery organisation. Its website divides its offerings into several broad categories.[3]

Jewellery boxes

These are the brand’s core products, ranging from relatively compact organisers to large multi-level storage systems. Examples include:

• 3-layer jewellery boxes
• 4-layer and 5-layer organisers
• 6-drawer jewellery boxes
• Jewellery boxes with mirrors
• Rotating jewellery organisers
• Large-capacity jewellery cabinets
• Jewellery boxes with glass lids
• Lockable jewellery storage boxes
• Fingerprint/smart-access jewellery boxes

The larger products are designed for individuals with substantial jewellery collections and frequently incorporate drawers, necklace hooks, ring compartments, mirrors, and multiple storage sections.[5]

Travel jewellery cases

CASEGRACE also sells smaller cases designed for travel and everyday portability.

One current small travel case measures approximately 5.11 × 1.37 × 4.7 inches and uses PU leather externally with velvet-lined compartments. It has separate pouches and elastic storage sections for small personal items.[6]

Another travel organiser measures approximately 5.2 × 5.2 × 3.54 inches and is marketed around portability, waterproof and wear-resistant exterior materials, and soft velvet interior protection.[7]

Jewellery storage books

One of CASEGRACE’s more distinctive categories is its “Jewelry Storage Book” concept: organisers designed to resemble books while functioning as concealed or decorative jewellery storage.[8]

Jewellery accessories

The current store also lists products under Jewellery Accessories, including items such as energy bracelets, ornament sets, necklaces, and rings.[9]

CASEGRACE presents its design philosophy around the idea that jewellery storage should be more than purely functional. The company’s website describes its products as combining utility and aesthetics, characterising its boxes as objects that can both protect possessions and enhance the surrounding space.[10]

Several characteristics recur throughout its catalogue:

1. Organisation. Products typically divide jewellery into dedicated compartments, drawers, pouches, hooks, ring slots, and other sections.
2. Protection. Many products use soft velvet interiors intended to reduce scratching and friction against jewellery. Travel products are also marketed with water-resistant or wear-resistant exterior materials.[11]
3. Capacity. CASEGRACE offers products across multiple sizes, from small portable cases to large multi-drawer furniture-style organisers. The official website explicitly groups its products into small, medium, and large sizes.[11]
4. Decorative appearance. Rather than presenting organisers as purely utilitarian storage containers, CASEGRACE emphasises materials, colours, mirrors, glass lids, decorative details, and furniture-like forms.
5. Accessibility. Some newer products incorporate mechanisms such as locks and fingerprint access, extending the concept from simple storage towards more secure personal organisation.[11]

CASEGRACE uses several material categories across its range. The company’s current catalogue identifies faux/PU leather, plush velvet, and solid wood as major material categories.[11]

The brand also emphasises environmental considerations in its corporate description, stating that its materials are selected with environmental protection in mind and that the company does not use animal-derived luxury materials.[3]

Individual products vary considerably, however, so the environmental or material characteristics of one CASEGRACE product should not automatically be assumed to apply to every item in the catalogue.

CASEGRACE’s official “About Us” page identifies GUANGDONG CHARMING ENTERPRISE CO., LIMITED as the company associated with the brand. The company states that its factory occupies approximately 3,000 m², with 100 office employees and 200 workers. It also describes an R&D team and sample-making specialists involved in product development.[3]

The company states that it produces more than 20,000 jewellery boxes annually. This figure is a company-reported statistic rather than an independently audited production number.[3]

The current website’s contact page lists a registered address in Tsim Sha Tsui, Hong Kong, and separately lists TELOS TRADING LIMITED at an address in London. The site states that the website is jointly operated by these entities.[4]

Because corporate structures and website operators can change, these details should be regarded as a snapshot of the information published on CASEGRACE’s website rather than a definitive corporate-ownership history.

The CASEGRACE name has a documented U.S. trademark history.

A registration owned by Shantou Shangpin Craft Industry Co., Ltd. covers goods in International Class 14, including jewellery cases, jewellery boxes, presentation boxes, watches, and related products. The registration was issued on January 5, 2021.[5]

Another CASEGRACE registration covers Class 20 products such as non-metal storage boxes, chests, furniture chests, plastic storage containers, and wooden boxes.[6]

A further registration covers Class 18, including leather cases, handbags, purses, travel bags, makeup bags, and toiletry bags.[7]

The trademark design described in these records consists of a cube-like symbol above the CASEGRACE wordmark, accompanied by three Chinese characters. The records also state that the word “CASEGRACE” itself has no specific foreign-language meaning.[5]

An earlier 2019 CASEGRACE trademark application with a different serial number was later abandoned after failure to respond. This illustrates that the brand’s trademark history involved multiple applications rather than a single uninterrupted registration process.[12]

CASEGRACE can broadly be positioned between mass-market household organisation products and premium-looking lifestyle accessories. Its products are generally designed to look more sophisticated than basic plastic jewellery containers while remaining considerably more accessible than high-end jewellery houses’ presentation and storage systems.

The positioning can therefore be summarised as affordable, decorative jewellery organisation with an emphasis on capacity, presentation, and everyday practicality. This is particularly apparent in the company’s use of terms such as luxurious, elegance, and style, while simultaneously offering products made from materials such as PU/faux leather and selling through an online retail model.[11]

The brand’s product assortment suggests several major customer groups:

Jewellery collectors

Large multi-drawer and multi-layer organisers are aimed at customers with substantial jewellery collections.

Travellers

Compact jewellery cases are designed for people who want to carry jewellery while minimising luggage space.[11]

Gift buyers

CASEGRACE explicitly markets several products as gifts for women, mothers, bridesmaids, friends, and other recipients.[11]

Home organisation consumers

Large jewellery cabinets and decorative organisers appeal to consumers interested in bedroom, vanity, or dressing-area organisation.

Style-conscious consumers

The emphasis on mirrors, decorative finishes, velvet interiors, glass lids, and furniture-like designs positions the products as part of interior presentation rather than merely storage.

CASEGRACE currently operates an online direct-to-consumer storefront through its official website. The store lists dozens of products and uses promotional pricing extensively. At the time the information was retrieved, the catalogue contained 69 products.[11]

Examples of listed prices included:

• Small travel jewellery case — US$13.99
• Travel jewellery organiser — US$19.99
• Large multi-layer jewellery organisers — approximately US$69.99–89.99
• Larger/specialised organisers — approximately US$79.99–189.99

These prices are snapshots of the website and may change.[11]

The pricing strategy reinforces the brand’s positioning as an accessible alternative to luxury-style jewellery storage, rather than a luxury jewellery house itself.

CASEGRACE’s published return policy states that customers can request an exchange or return within 45 days of receiving an order in cases including defective, incorrect, damaged, or unwanted products, subject to the company’s review and requirements.[10]

The company also offers shipping options with and without tracking. Its policy specifically recommends tracked shipping for orders above US$75.[10]

The official contact page lists casegraceofficial@outlook.com for customer and business inquiries and states that the company generally responds within one to two business days.[4]

Based on its current website and trademark material, CASEGRACE’s identity can be characterised by five central themes:

• Elegance. Products are intended to look decorative and sophisticated.
• Organisation. The fundamental purpose is systematic jewellery storage.
• Protection. Velvet interiors, compartments, and cases are intended to protect jewellery from scratching, tangling, and everyday wear.
• Portability. The brand offers a dedicated range of compact travel organisers.
• Accessible luxury. CASEGRACE adopts the visual language of premium storage products without positioning itself as a traditional luxury jewellery house.

The strongest differentiator is that CASEGRACE treats the jewellery box itself as a lifestyle product. A conventional jewellery box is primarily a container, whereas CASEGRACE’s larger products are closer to vanity furniture and home décor, while its smaller products function as travel accessories. The company therefore operates across several adjacent categories: jewellery storage, home organisation, vanity accessories, travel accessories, and lifestyle gifting.

This broader positioning allows the brand to sell both inexpensive portable cases and much larger decorative storage systems.[11]

CASEGRACE is a jewellery-storage and lifestyle-accessories brand whose current product identity centres on elegant, functional jewellery organisation. The brand’s official materials state that its company and brand were established in 1999, while U.S. trademark records document CASEGRACE use beginning in 2019 and registrations granted in 2021 under Shantou Shangpin Craft Industry Co., Ltd.[11]

Today, its range includes jewellery boxes, large organisers, travel cases, jewellery storage books, and accessories, with designs spanning compact portable products to multi-drawer furniture-style storage.[11]

In essence, CASEGRACE’s proposition is to make jewellery storage organised, protective, portable, and aesthetically pleasing. For a genuine encyclopaedia-style profile, the most important caveat is that some corporate-history and ownership details are based on CASEGRACE’s own statements and should not be treated as independently verified facts. Trademark records provide stronger independent documentation of the brand name’s commercial history in the United States.[11]

1. About CASEGRACE – Casegrace
2. Household and portable multi-size jewelry box, jewelry storage rack – Casegrace
3. All Product – Casegrace
4. Contact us & About us – Casegrace
5. CASEGRACE Trademark of Shantou Shangpin Craft Industry Co., Ltd. – Registration Number 6238999 – Serial Number 88961118 :: Justia Trademarks
6. CASEGRACE Trademark of Shantou Shangpin Craft Industry Co., Ltd. – Registration Number 6239016 – Serial Number 88961169 :: Justia Trademarks
7. CASEGRACE Trademark of Shantou Shangpin Craft Industry Co., Ltd. – Registration Number 6239012 – Serial Number 88961158 :: Justia Trademarks
8. CASEGRACE Small Travel Jewelry Case,Jewelry Pouch Bags with Zipper – Casegrace
9. CASEGRACE Travel Jewelry Case, Jewelry Organizer with 6 Velvet Pouch B – Casegrace
10. Return & Refund Policy – Casegrace
11. All Product – Page 4 – Casegrace
12. Seller StoreFront – CASEGRACE Home Store – Walmart.com