About Catt & Co
Catt & Co. is a Philippine beauty and skincare brand recognized for its specialized body-care and brightening products. The brand focuses primarily on serums and treatments designed for specific areas prone to uneven pigmentation or texture, including the underarms, bikini and inner-thigh regions, elbows, and knees.[1] Catt & Co. has established a significant presence in local e-commerce marketplaces, notably Shopee and TikTok Shop.[2]
The brand’s core offering is the Bright & Free line, which encompasses a range of body-care solutions such as underarm serums, deodorant creams, and specialized treatments for various body parts.[3] While primarily known for body care, the product portfolio has expanded to include facial skincare and cleansing products.
Overview
| Category | Information |
|---|---|
| Brand | Catt & Co. |
| Industry | Beauty and personal care |
| Primary market | Philippines |
| Product focus | Skincare, body care, brightening treatments |
| Notable line | Bright & Free |
| Major product format | Serums, creams, cleansers and body-care products |
| Key concerns addressed | Uneven skin tone, discoloration, body texture and underarm care |
| Sales channels | E-commerce, online retailers and distributors |
| Trademark application | CATT & CO. |
| Trademark applicant | Catherine C. Olayta |
| Trademark filing | October 1, 2022 |
Records from the Intellectual Property Office of the Philippines (IPOPHL) indicate that the trademark for CATT & CO. was filed by Catherine C. Olayta on October 1, 2022. The application covers skin-care preparations and cosmetics under Class 3.[1]
History and development
Public information regarding the founding of Catt & Co. is limited compared to larger established beauty companies. However, trademark records document that the CATT & CO. mark was filed in 2022 by Catherine C. Olayta, with a listed address in Angeles City, Pampanga, covering skincare preparations and cosmetics.[1]
The brand subsequently gained visibility through Philippine online commerce channels, where products are offered by multiple sellers and distributors. Its market presence is distinctively associated with affordable, specialized body care rather than traditional mass-market facial skincare.[2]
Regulatory records from the Food and Drug Administration (FDA) of the Philippines list CATT & CO as the brand for the Bright & Free – Bikini & Inner Thigh Serum. This cosmetic product notification identifies Yellow Tulip Trading Corporation as the associated company. The record was issued on May 30, 2025.
Brand positioning
Catt & Co. positions itself around specialized skincare for body parts often overlooked by conventional beauty brands. Rather than focusing exclusively on facial skincare, the brand addresses specific concerns such as:
- Underarm discoloration
- Dark or uneven bikini and inner-thigh areas
- Elbows and knees
- Body pigmentation
- Rough or uneven skin texture
- Marks and blemishes
- Body odor and underarm care
This strategic focus is reflected in product nomenclature. The Bright & Free collection, for instance, includes items explicitly marketed for underarms, bikini and inner-thigh areas, as well as elbows, knees, and buttocks.[3]
Products
Bright & Free Underarm Serum
The Bright & Free Underarm Serum is among the brand’s most recognizable products. It is marketed as a specialized treatment for underarm skincare, with claims related to brightening, smoothing, and caring for skin affected by shaving, plucking, bumps, and discoloration.[2] Listings on Philippine e-commerce platforms have displayed an FDA registration number associated with this product.
Bright & Free Bikini & Inner Thigh Serum
Extending the brand’s concept to sensitive areas, the Bright & Free Bikini & Inner Thigh Serum is identified in Philippine FDA cosmetic notifications as a CATT & CO product intended for brightening and tightening.
Elbows, Knees & Butt Serum
This product category targets areas commonly associated with darker or rougher skin. Retail listings describe it as part of the Catt & Co. Bright & Free body-serum range.[3]
Underarm Deo Cream
Catt & Co. offers an Underarm Deo Cream, combining the brand’s underarm-care positioning with deodorant functionality. Marketplace listings frequently show this product sold alongside the underarm serum.
Facial skincare
Although primarily associated with body care, the brand has expanded into facial skincare. Online listings feature Face Milk Serums in variants such as Glow, Clear, Bounce, and Bloom. Product descriptions cite ingredients including coconut milk, niacinamide, vitamin C, hyaluronic acid, aloe vera, and various botanical extracts, depending on the variant.[2]
Other specialized products
Retail listings also indicate the availability of:
- Anti-Blemish Face & Body Jelly Cleanser
- Nipple Serum
- Body Serums
- Scar-focused serums
- Hair and intensive serums
- Additional brightening treatments
Current retailer collections list up to 11 Catt & Co. products spanning underarm, bikini, inner-thigh, elbow, knee, buttock, nipple, facial, and cleansing categories.[3]
Ingredients and formulation
Product descriptions frequently emphasize skincare ingredients and botanical extracts. Publicly listed formulations mention components such as niacinamide, vitamin C, hyaluronic acid, coconut milk, aloe vera, turmeric, lemon, papaya, and various fruit or plant extracts.[3]
Some retailers characterize the brand as vegan, plant-based, cruelty-free, or free from certain ingredients. However, these descriptions originate from retailers rather than a comprehensive official corporate ingredient policy and should be viewed as product or retailer positioning rather than independently established corporate facts.[3]
Distribution and retail presence
Catt & Co. maintains a substantial online retail footprint in the Philippines. Products are available through marketplaces such as Shopee Philippines and TikTok Shop Philippines, as well as independent beauty retailers and distributors.[2]
The brand’s Shopee presence has accumulated thousands of followers, and individual Catt & Co. products appear across multiple marketplace sellers. This distribution model suggests that Catt & Co. operates as a digital-first local beauty brand rather than a conventional multinational cosmetics company with department-store counters.
Regulatory footprint
Philippine regulatory records provide verified information about the brand. The FDA database contains cosmetic product notifications identifying CATT & CO as a brand. Specific records identify the Bright & Free – Bikini & Inner Thigh Serum, while other marketplace listings display FDA registration or notification numbers for various Catt & Co. products.
It is important to distinguish FDA cosmetic notification or registration from proof of medical efficacy. Cosmetic regulatory records establish product information and compliance but do not independently substantiate marketing claims regarding whitening, tightening, scar removal, or other cosmetic effects.
Brand identity
Catt & Co.’s identity is strongly associated with accessible, problem-specific skincare. Unlike premium brands that often emphasize anti-aging, dermatological science, or luxury ingredients, Catt & Co. focuses on everyday body concerns that consumers may find difficult to discuss.
The use of descriptive names such as “Bright & Free,” “Underarm Serum,” “Bikini & Inner Thigh Serum,” and “Elbows, Knees & Butt Serum” renders the intended use of the products immediately understandable.[3]
Target consumers
Based on its product portfolio and marketing language, Catt & Co. primarily targets consumers seeking:
- Affordable specialized body skincare
- Underarm and intimate-area skincare
- Brightening and even-tone products
- Solutions for pigmentation associated with shaving or friction
- Simple serum-based skincare routines
- Easily accessible products through Philippine e-commerce
The brand’s positioning appeals to consumers wishing to incorporate body skincare into their regular beauty routine, rather than treating skincare as exclusively for the face.
Market significance
Catt & Co. exemplifies the growing specialized body-care segment within the Philippine beauty market. By addressing specific body areas and cosmetic concerns, it differentiates itself from crowded categories like facial moisturizers and basic cleansers.
The proliferation of Catt & Co. listings across Philippine marketplaces, including multiple variations of underarm, bikini, body, and brightening products, indicates meaningful visibility within the online beauty-commerce ecosystem.
Ownership and corporate information
Public information regarding the exact corporate structure behind Catt & Co. is limited. The most accessible ownership-related record is the Philippine trademark filing, which identifies Catherine C. Olayta as the applicant for the CATT & CO. mark.[1] Separately, Philippine FDA records associate at least one Catt & Co. cosmetic product with Yellow Tulip Trading Corporation.
Consequently, it cannot be definitively stated without additional corporate documentation that Catherine Olayta is the current owner, CEO, or sole founder of the entire commercial operation.
Catt & Co. today
As of 2026, Catt & Co. is a Philippine beauty and skincare brand with a strong e-commerce presence and a specialization in targeted body care. Its most recognizable territory remains the Bright & Free range and its underarm and body brightening products, while its broader portfolio has expanded into facial skincare, cleansers, and other specialized treatments.[3]
Note on the name
There is an unrelated organization called Catt och Co, founded in Stockholm in 2002 by Swedish creative director Catt Söder. That entity is a design, lifestyle, fashion, and creative-direction agency and is distinct from the Philippine skincare brand discussed in this article.
