Efero is a personal-care and beauty brand primarily recognized for its affordable skincare and body-care items, with a strong focus on exfoliating foot masks. The brand has established a visible presence in Southeast Asian online marketplaces. Publicly available trademark records associate the Efero name with Shenzhen WeiKeJia E-commerce Co., Ltd., a Chinese company. The Efero trademark was filed in the United States on April 11, 2016, and registered on December 13, 2016. This registration covered several categories, including beauty masks, skincare preparations, cosmetics, soaps, perfumes, jewelry, watches, clothing, footwear, and related products.1

The publicly documented history of Efero is relatively limited compared with major international beauty companies. One of the clearest records is its U.S. trademark registration. The trademark application for Efero was filed by Shenzhen WeiKeJia E-commerce Co., Ltd. on April 11, 2016. The mark subsequently proceeded through examination and publication before being registered on December 13, 2016, under registration number 5,099,387.1

Trademark documentation indicates claimed commercial use of the Efero name prior to the U.S. registration, listing first-use dates beginning in 2013 for some goods and 2014 for others. This suggests that the brand predates its 2016 U.S. trademark registration, although detailed information about its founding, founders, original headquarters, and early development is not readily available in reliable public sources.1

Efero’s strongest association today appears to be with foot-care and exfoliation products.

Exfoliating Foot Masks

The brand’s best-known products are its Exfoliating Foot Masks, sometimes described as foot-peeling masks or foot peel masks. These products are designed as wearable masks or boot-shaped treatments intended to help remove accumulated dead skin from the feet. Efero foot masks are sold in several variants, including products marketed with ingredients or fragrances such as lavender and aloe vera.2

Comparisons by Indonesian beauty-review sites list Efero Exfoliating Foot Mask Lavender Extract among recommended foot-mask products. These listings identify lactic acid and malic acid among the exfoliating ingredients and aloe vera extract and glycerin among moisturizing-related ingredients.2

Hand Masks

Efero is also sold in the form of hand masks designed for dry or rough hand skin. Marketplace listings show hand-mask variants including lavender, rose, milk, and other varieties.2

Facial and Other Beauty Products

The brand’s trademark registration is considerably broader than its current reputation for foot masks. Its registered goods included beauty masks, skincare preparations, cosmetics, depilatories, eyebrow cosmetics, nail-care products, perfumes, henna, and pre-moistened cosmetic wipes.1 The same trademark registration also covered jewelry and clothing-related goods, indicating that the Efero trademark was registered across multiple consumer-product categories rather than exclusively for foot-care products.1

Efero’s market positioning can broadly be described as affordable, accessible personal care. Rather than presenting itself as a luxury skincare house, Efero products are generally sold as inexpensive, single-use or easy-to-use treatments. Its foot masks are particularly suited to consumers looking for an at-home alternative to professional pedicure or foot-care treatments. This positioning is reflected in marketplace pricing, where individual Efero foot-mask products can be found at relatively low prices.2

The central concept behind Efero’s best-known products is at-home exfoliation. An Efero foot mask is typically worn for a specified period and then removed. The product is intended to soften and exfoliate thickened or dead skin on the feet. Product descriptions commonly state that visible peeling may begin several days after application rather than immediately after the mask is removed. This delayed peeling is characteristic of chemical-exfoliation foot masks and differentiates the product from ordinary moisturizing foot socks.2

The exact formulation differs between Efero products and variants. Available product information indicates that some Efero foot-mask formulations contain alpha-hydroxy acids, including lactic acid and malic acid, alongside ingredients such as glycerin and aloe vera extract.2 Marketplace descriptions for certain Efero foot and hand masks also mention combinations including fruit acids, lactic acid, water, glycerol, vegetable-derived ingredients, and milk-related ingredients. Because formulations can change between products and markets, individual packaging should be treated as the authoritative source for the ingredients of a particular Efero product.2

The Efero name has documented trademark protection. The U.S. trademark record identifies Shenzhen WeiKeJia E-commerce Co., Ltd. as the owner of the registered Efero mark. The registration covers three major International Classes:

• Class 3 — cosmetics, skincare preparations, soaps, perfumes and related products.
• Class 14 — jewelry and watches.
• Class 25 — clothing, footwear and headwear.

The trademark was registered in 2016 and the record identifies the mark as a stylized presentation of the word “Efero.”1 This provides a stronger documented connection between the Efero brand name and its associated company than marketplace descriptions alone.

Efero’s visible identity is centered less around a highly developed corporate story and more around practical beauty products. Its most recognizable category is foot care, especially exfoliating foot masks. The brand’s products tend to emphasize straightforward benefits such as:

• exfoliation;
• removal of dead skin;
• smoother feet;
• care for dry or rough skin;
• moisturizing;
• convenient at-home use; and
• low-cost personal care.

The brand therefore occupies a position closer to mass-market/affordable beauty care than prestige cosmetics.

Efero’s modern visibility appears to be driven substantially by e-commerce rather than traditional department-store distribution. In Southeast Asia, specifically Indonesia, Efero products are offered through online marketplaces and are frequently categorized under foot care, body care, and beauty. Current marketplace listings include several Efero foot-mask and hand-mask variants, while search results also show the products being offered by multiple sellers.2 The brand has consequently developed recognition among consumers searching specifically for affordable foot-peeling masks.

Efero’s strongest consumer association is its exfoliating foot mask. Beauty content and product-comparison sites have discussed the product as an affordable option within the foot-mask category. For example, comparisons place Efero alongside brands such as Noera and LANBENA, indicating that Efero has achieved sufficient marketplace visibility to be considered part of the competitive foot-mask market.2

At the same time, Efero does not appear to have the extensive publicly documented corporate history, research infrastructure, global retail network, or media presence associated with major multinational beauty companies.

One limitation when researching Efero is the scarcity of publicly available corporate information. The trademark record establishes an association with Shenzhen WeiKeJia E-commerce Co., Ltd., but detailed information about the company’s founders, ownership structure, manufacturing facilities, annual revenue, number of employees, and global corporate organization is not clearly established in the sources reviewed.1 Accordingly, claims about Efero’s founding story, manufacturing location, parent company, or international corporate structure should be treated cautiously unless supported by additional official documentation.

The name Efero should not automatically be assumed to refer to a single worldwide company. For example, efero GmbH is a completely different German company based in Frankfurt that operates in IT consulting, software development, cloud services, managed services, and related technology fields. It was founded in 2014 and has no apparent connection to the beauty-products brand discussed here.3 There are also other businesses using the Efero name, making geographic and industry context important when researching the brand.

1. EFERO Trademark of Shenzhen WeiKeJia E-commerce Co.,Ltd – Registration Number 5099387 – Serial Number 86970713…
2. Efero ✅ Maret 2026 100% Original – Official Store Indonesia
3. About – efero