Farcent is a Taiwanese household care and home fragrance brand owned by Farcent Enterprise Co., Ltd. Established in 1983, the company develops, manufactures, and markets a wide range of consumer products, including air fresheners, dehumidifiers, household cleaners, laundry care products, cleaning tools, and personal care items. Headquartered in Taipei, Taiwan, Farcent has grown into one of the leading fast-moving consumer goods (FMCG) companies in the Taiwanese home care industry and exports its products to more than 25 countries across Asia and other international markets. [1]

Farcent Enterprise was founded in 1983 under the name Eutech Enterprise Co., Ltd. The company initially focused on innovative household products and quickly gained popularity after launching its first successful product, Aromatic Beans, an air freshening product aimed primarily at students.

Throughout the 1990s, the company expanded into moisture control and home fragrance products, introducing several brands that later became market leaders in Taiwan.

In 1996, the company officially changed its corporate name to Farcent Enterprise Co., Ltd., reflecting its growing product portfolio and international ambitions. During the same period, Farcent expanded into household cleaning tools and odor-control products.

Farcent became publicly listed in Taiwan in 2000, followed by its listing on the Taiwan Stock Exchange in 2001, enabling further expansion throughout Asia. [1]

Major Milestones

1983

• Company established as Eutech Enterprise Co., Ltd.

1984

• Launch of Aromatic Beans, the company’s first flagship product.

1985

• Opened first manufacturing plant in Taiwan.

1990

• Introduced the Kechaoling moisture absorber brand.

1996

• Renamed to Farcent Enterprise Co., Ltd.

• Introduced the Quweidashi air freshener brand.

1997

• Entered the cleaning tools market.

1998

• Opened Guanyin manufacturing plant.

• Obtained ISO 9002 certification.

2000

• Listed on Taiwan’s OTC market.

2001

• Listed on the Taiwan Stock Exchange.

• Established Farcent Thailand.

2002

• Opened branches in Shanghai and Beijing.

2010

• Expanded into Malaysia.

• Opened Suzhou manufacturing operations in China.

2017

• Expanded into Vietnam.

2019

• Launched premium fragrance brand Les Parfums de Farcent (LPF).

2024

• Continued expanding product lines, including new essential oil collections and regional subsidiaries. [1]

Farcent offers a broad portfolio of household products, including:

Air Care

• Gel air fresheners

• Spray air fresheners

• Reed diffusers

• Automatic fragrance dispensers

• Fabric refresher sprays

• Car air fresheners

Dehumidifiers

• Moisture absorbers

• Closet dehumidifiers

• Refillable dehumidifier containers

• Disposable moisture traps

Household Cleaning

• Bathroom cleaners

• Kitchen cleaners

• Glass cleaners

• Floor cleaners

• Multi-purpose cleaners

• Toilet cleaning products

Laundry Care

• Laundry detergents

• Fabric softeners

• Stain removers

• Scent boosters

Cleaning Tools

• Mops

• Spin mops

• Microfiber cloths

• Dusters

• Cleaning wipes

• Lint rollers

Personal Care

• Body wash

• Hand soap

• Fragrance products

Farcent Enterprise owns and operates several consumer brands, including:

• Farcent

• Ms. Bright

• Les Parfums de Farcent (LPF)

• CHU

• HI TEA

The company also distributes selected international household and kitchenware brands in Taiwan. [1]

Farcent operates manufacturing facilities and business offices across Asia, including:

• Taiwan (headquarters and manufacturing)

• China

• Thailand

• Malaysia

• Vietnam

Its products are sold in more than 25 countries, supported by regional subsidiaries and distribution partners. [1]

Farcent focuses on:

• Continuous product innovation

• Premium home fragrance development

• Eco-friendly and biodegradable formulations

• Expansion in Southeast Asia

• Digital commerce and e-commerce

• Sustainable manufacturing

• Research and development of environmentally friendly household products

The company also emphasizes reducing packaging waste, improving energy efficiency, and increasing the use of biodegradable ingredients in its products. [1]

Farcent incorporates environmental and social responsibility into its operations through initiatives such as:

• Green factory development

• Energy-saving manufacturing systems

• Biodegradable product formulations

• Reduced plastic packaging

• Community education programs

• Environmental awareness campaigns

• The Farcent Education Foundation, established in 2014 to support disadvantaged children and promote environmental education

These efforts form part of the company’s broader sustainability and corporate governance strategy. [1]

Farcent is recognized as one of Taiwan’s leading household care companies. According to company information, it holds leading positions in several domestic product categories, including:

• Air fresheners

• Moisture absorbers

• Toilet cleaning products

• Cleaning tools

• Lint rollers

• Wet and dry cleaning wipes

• Spin mops

Its competitive strengths include in-house research and development, manufacturing capabilities, and an extensive retail and distribution network across Asia. [2]

Farcent’s stated corporate mission is:

“Improve quality of life; Create a convenient life.”

The company aims to deliver innovative household products that improve convenience, cleanliness, and comfort while pursuing sustainable business growth. [1]

1. 花仙子企業股份有限公司

2. Farcent Enterprise Co Ltd | LinkedIn