Kurin is a Philippine household cleaning brand best known for its multipurpose cleaning solution, marketed as an effective cleaner for homes, kitchens, bathrooms, personal items, fruits, and vegetables. The brand emphasizes a minimalist approach to cleaning by offering a water-based cleaner that can be used across many surfaces without requiring multiple specialized products. Kurin products are widely sold through Philippine e-commerce platforms, including Lazada, as well as selected retail stores nationwide. [1]

• Brand: Kurin

• Industry: Household cleaning products

• Product category: Household supplies / Home care

• Primary market: Philippines

• Headquarters (operating company): Taguig City, Metro Manila

• Operating company: CY Innovations Ventures Corp.

• Availability: Official website, Lazada, Shopee, and selected physical retailers. [2]

While Kurin has not publicly released a detailed corporate history, the brand emerged in the Philippine home-care market as a solution focused on multi-purpose cleaning rather than maintaining separate cleaners for different household applications. Over time, its product line expanded from the flagship multipurpose cleaner into specialized packaging and kits designed for kitchens, bathrooms, food preparation, gadgets, jewelry, and personal sanitation. [3]

Kurin promotes the idea that one cleaner can replace many. Instead of using separate products for glass, countertops, kitchen appliances, jewelry, produce, and bathroom surfaces, the company markets its cleaner as suitable for a broad range of everyday cleaning tasks. [4]

The brand also emphasizes:

• Simplicity

• Versatility

• Reduced reliance on multiple chemical cleaners

• Everyday convenience

• Household safety when used according to product instructions

Kurin’s catalog includes:

• Multipurpose Cleaner (flagship product)

• Multipurpose Cleaner Refills

• Pocket Sanitizer

• Home Essential cleaning bundles

• Starter packs and promotional bundles

According to the official store, the cleaner is promoted for use on:

• Kitchen countertops

• Glass

• Mirrors

• Bathrooms

• Jewelry

• Gadgets

• Cookware and pans

• Refrigerators

• Fruits and vegetables

• General household surfaces [5]

Kurin markets its cleaner as a water-based multipurpose cleaning solution intended to loosen dirt, grease, stains, and residues from various washable surfaces. The company positions the product as an alternative to maintaining numerous specialized cleaners for different household uses. Publicly available marketing materials emphasize versatility more than detailed disclosure of the complete formulation. [6]

Kurin products are available through:

• Kurin Official Store

• Lazada Philippines

• Shopee Philippines

• Selected supermarkets

• Hardware and home improvement stores

• Selected department stores and home-care retailers [7]

Within the Philippine household-cleaning market, Kurin positions itself as a premium multipurpose cleaner aimed at consumers seeking:

• One cleaner for many household tasks

• Convenient everyday cleaning

• Kitchen and food-preparation cleaning

• Home organization and maintenance

• Reduced product clutter

Its marketing frequently highlights the cleaner’s ability to be used on both household surfaces and washable personal items. [8]

Online discussions among Filipino consumers generally describe Kurin positively for its versatility. Users commonly mention using it for:

• Cleaning jewelry

• Removing kitchen stains

• Deodorizing refrigerators

• Washing fruits and vegetables

• Spot-cleaning fabrics

• General household cleaning

These are anecdotal experiences shared by users and should not be interpreted as independent verification of all product claims. [9]

Kurin’s marketing focuses on the concept that the same cleaning solution can be used throughout the home. Promotional materials frequently demonstrate applications on:

• Food preparation

• Kitchen cleaning

• Bathroom maintenance

• Electronics and gadgets

• Jewelry care

• Household organization

The company also offers bundle promotions and refill options through its online store. [10]

• Household cleaning products

• Multipurpose cleaners

• Home care products

• Surface cleaners

• Food-safe cleaning practices (follow product labeling and instructions)

1. Shop — Kurin

2. Shop — Kurin

3. Shop — Kurin

4. Shop — Kurin

5. Lazada Philippines | Best Deals & Free Shipping, Shop Now!

6. Jewelry cleaner

7. Effective ba yung Kurin water/cleaner?

8. Jewelry Cleaner

9. Kolin Electronics Company Inc – Leading in manufacturing audio products, power supplies.

10. Dr. Kurin Philippines | drkurin | Makati, Metro Manila, Philippines