P Philippines Brand Wiki

About Fat & Thin

Fat & Thin is a Philippine-registered food brand associated with Huasanwan Food Mart, Inc. that offers a wide range of Asian food ingredients, snacks, noodles, beverages, condiments, and frozen or prepared food products. The brand is oriented toward Chinese and broader East and Southeast Asian cuisines and is distributed through food retailers and distributors in the Philippines.

Overview

Field Information
Brand name Fat & Thin
Industry Food & beverage / food ingredients
Primary market Philippines
Associated company Huasanwan Food Mart, Inc.
Product focus Asian food products, ingredients, snacks and beverages
Market positioning Everyday Asian pantry and food-service products
Trademark evidence FAT & THIN trademark listed in the Philippines under Regensburg Corporation for Classes 29 and 30 in a 2023 IPOPHIL gazette [1]
Current product evidence Multiple Fat & Thin products are currently listed by Huasanwan Food Mart [2]

History and corporate background

Publicly available records indicate that Fat & Thin has an established presence in the Philippine food market, although detailed information regarding the brand’s founding date, founders, original concept, and corporate history is not readily documented in major public sources.

Significant trademark evidence appears in an Official Gazette of the Intellectual Property Office of the Philippines (IPOPHIL). A 2023 listing records the FAT & THIN mark in the name of Regensburg Corporation [PH], covering Classes 29 and 30, which broadly encompass food products [1].

Separately, current product-registration information from the Philippine FDA identifies Huasanwan Food Mart, Inc. as the company associated with at least some Fat & Thin-branded products. For example, a 2025 FDA registration lists FAT & THIN® Crab Chips as a low-risk food product under Huasanwan Food Mart, Inc.

Because these records involve different corporate names, it cannot be stated without qualification that Regensburg Corporation and Huasanwan Food Mart, Inc. are the same legal entity or that one acquired the other. The publicly accessible evidence establishes an association between the Fat & Thin trademark and Philippine food businesses but does not provide a complete corporate history.

Products

Fat & Thin maintains a broad product portfolio. Current retail listings include both ready-to-eat snacks and ingredients intended for cooking or food preparation [2]. Examples include:

  • Prawn chips
  • Crab chips
  • Lobster chips
  • Cuttle chips
  • Thai noodles
  • Hofan/rice noodles
  • Rice paper
  • Misua
  • Cassava powder
  • Potato starch
  • AA powder
  • Black pepper
  • Chili powder
  • Cinnamon
  • Cheese powder
  • Melon and squash seeds
  • Milky soya drinks
  • Fish tofu
  • Thai fish cake
  • Breakfast sausage
  • Chinese-style steamed buns (cua pao)
  • Various other Asian pantry products [2]

This range indicates that Fat & Thin functions as a multi-category Asian food brand rather than solely a snack manufacturer, with products suitable for both household consumers and food-service users.

Snacks

A prominent segment of the portfolio consists of Asian-style fried or puffed seafood snacks. Fat & Thin currently sells products such as prawn chips, crab chips, lobster chips, and cuttle chips in various package sizes. Huasanwan Food Mart’s catalogue, for instance, lists 200-gram and 1-kilogram versions of several of these items [2]. The availability of both smaller consumer packages and larger kilogram formats suggests the brand serves different consumption occasions, ranging from household snacking to restaurant and bulk purchasing.

Noodles and cooking ingredients

Asian cooking ingredients constitute another major part of the Fat & Thin portfolio. Listings include several noodle formats, such as Thai noodles and Hofan noodles, alongside rice paper, potato starch, cassava powder, spices, and other pantry staples [2]. These products position the brand within the ingredient supply chain for Asian cooking beyond packaged-snack consumption.

Beverages

The brand also offers a range of milky soya drinks. Current listings show natural, chocolate, melon, and strawberry variants in different package sizes [2]. The presence of flavoured soy beverages alongside noodles, snacks, spices, and frozen food illustrates the breadth of the brand’s Asian-food positioning.

Distribution

Fat & Thin products are available through Philippine food retailers. Huasanwan Food Mart maintains a dedicated Fat & Thin product collection containing numerous items across different categories [2]. The brand is also listed by Shop Suki, where the assortment includes prawn chips, crab chips, lobster chips, soy drinks, Thai fish cake, fish tofu, cassava powder, and other products [3].

There is also evidence that Fat & Thin products participate in international trade. Trade-data records from July 2026 show exports from the Philippines involving Fat & Thin Thai noodles, prawn chips, and Hofan rice noodles.

Brand positioning

Based on its publicly visible assortment, Fat & Thin is characterised as an accessible, broad-spectrum Asian food brand rather than a premium single-product specialist. Its portfolio exhibits several defining characteristics:

  1. Asian culinary orientation – A substantial portion of the range consists of ingredients and snacks associated with Chinese, Thai, and broader Asian cuisine.
  2. Wide assortment – The brand spans snacks, noodles, ingredients, beverages, frozen products, and cooking staples.
  3. Value-oriented packaging – Products are offered in both small consumer sizes and large formats, including 1-kg packages.
  4. Food-service potential – Larger formats and ingredient products make the brand relevant to restaurants, caterers, and other food businesses in addition to ordinary consumers.
  5. Philippine distribution base – Available evidence points strongly to the Philippines as an important market and distribution centre [2].

Name and brand identity

The name “Fat & Thin” is distinctive within the local market. In the Philippine food context, the name is documented as a food trademark and appears on a substantial range of packaged products.

The trademark history is more complex than the consumer-facing brand narrative. IPOPHIL records show a FAT & THIN mark associated with Regensburg Corporation [1], while current FDA and retailer records associate Fat & Thin products with Huasanwan Food Mart, Inc. Consequently, a definitive account of ownership, licensing, or corporate succession would require access to underlying trademark and corporate filings rather than reliance solely on retail listings.

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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