About Jack ’n Jill
History
Jack ‘n Jill was launched by Universal Robina Corporation (URC) in 1966, marking the company’s entry into the snack food industry. URC itself traces its origins to 1954, when entrepreneur John Gokongwei Jr. established Universal Corn Products, a corn milling business in Pasig, Philippines.
The creation of the Jack ‘n Jill brand represented URC’s strategic expansion from commodity manufacturing into branded consumer foods. The company pioneered the Philippine salty snack market with products such as Chiz Curls, Chippy, and Potato Chips, later expanding into biscuits, chocolates, and candies. Over the following decades, Jack ‘n Jill became one of URC’s strongest regional brands. 1
Brand Overview
Jack ‘n Jill is positioned as a family-friendly snack brand known for offering affordable, innovative, and enjoyable snack foods. The brand emphasizes variety, quality, and accessibility, serving consumers of all ages.
According to URC, Jack ‘n Jill has one of the most diverse snack portfolios in the Philippines, covering multiple product categories including:
- Salty snacks
- Potato chips
- Corn snacks
- Crackers
- Biscuits
- Cakes
- Candies
- Chocolates
- Confectionery products
Its products are distributed through supermarkets, convenience stores, groceries, schools, and export markets. 1
Major Product Lines
Some of the best-known Jack ‘n Jill products include:
Salty Snacks
- Piattos
- Chippy
- Chiz Curls
- Nova
- Roller Coaster
- V-Cut
- Mr. Chips
- Tostillas
- Taquitos
- Mang Juan
- Pic-A
Biscuits and Crackers
- Magic Flakes
- Presto Creams
- Dewberry
- Hello!
- Bingo
Candies and Chocolates
- Cloud 9
- Nips
- Maxx
- XO
- Dynamite
- Lush
Many of these products have become household names in the Philippines and are also exported internationally. 2
International Presence
Jack ‘n Jill products are available in numerous countries across Southeast Asia, the Middle East, North America, Europe, and other export markets. Through URC’s manufacturing facilities and distribution network, the brand has expanded throughout the ASEAN region and beyond.
URC exports its products to dozens of countries and operates manufacturing facilities in several Asian markets, helping establish Jack ‘n Jill as one of its leading regional brands. 4
Marketing and Brand Identity
Jack ‘n Jill is recognized for:
- Bright and colorful packaging
- Fun, youth-oriented branding
- Affordable pricing
- Continuous product innovation
- Strong presence in Philippine popular culture
Over the years, the brand has partnered with celebrities, television programs, sporting events, and promotional campaigns to strengthen consumer engagement. 5
Parent Company
Jack ‘n Jill is owned and manufactured by Universal Robina Corporation (URC), a publicly listed Philippine company founded in 1954. URC is one of Southeast Asia’s largest branded food manufacturers, with businesses spanning snacks, beverages, coffee, instant noodles, sugar, flour, and agro-industrial products. Alongside Jack ‘n Jill, URC’s major brands include Great Taste, C2, Nissin (Philippines), and others. 3
Legacy
For more than five decades, Jack ‘n Jill has remained one of the Philippines’ most influential snack brands. Its extensive product portfolio, continuous innovation, and widespread availability have made it a staple in Filipino households and a recognizable Philippine food brand in international markets. 6
