KIMUSE is a cosmetics and beauty brand that specializes in affordable makeup and skincare products. The brand is best known for its lip products, including lip tints, lip plumpers, peel-off lip stains, and lip liners, alongside a growing lineup of complexion and skincare items. KIMUSE primarily targets consumers seeking trendy, budget-friendly beauty products inspired by current makeup trends. [1]

KIMUSE emerged as an international beauty brand focused on producing fashionable cosmetics at accessible prices. The company gained popularity through online marketplaces and social media, where products such as lip tints and lip plumpers became widely shared by beauty influencers.

The KIMUSE trademark is owned by Shenzhen Taimei Cosmetics Co., Ltd., a Chinese cosmetics company. The trademark was filed in the United States in 2018 and officially registered in 2019. Similar trademark registrations have since been obtained in other markets, including Canada. [1]

According to the company, KIMUSE promotes the slogan:

“Easy, Fun and Beauty!”

The brand emphasizes:

• Affordable beauty products

• Everyday makeup suitable for beginners

• Trend-driven product development

• Vegan-friendly formulations for many products

• Clean beauty positioning

• Gluten-free products

• Paraben-free formulations (for many items) [2]

Lip Products

KIMUSE is particularly recognized for its lip collection, including:

• Peel-Off Lip Liner Stain

• Peel-Off Lip Stain

• Water Gel Lip Tint

• Lip Plumper

• Lip Gloss

• Lip Balm

• Lip Sleeping Mask

These products are among the brand’s most popular offerings and have contributed significantly to its online visibility. [3]

Face Makeup

The company also offers:

• Color Correcting Powder Foundation

• Cream Blush

• Highlighter Sticks

• Multi-Stick Blush

• Powder Foundation

• Color Correctors

Skincare

Selected skincare products include:

• Hydrating Balm Sticks

• Face Creams

• Facial Masks

• Cleansing Products

• Moisturizing Lip Treatments

KIMUSE positions itself within the affordable (“drugstore”) cosmetics segment. Its products generally feature:

• Modern packaging

• Trend-inspired formulas

• Vibrant color ranges

• Beginner-friendly application

• Frequent product launches aligned with beauty trends

Many products are priced between approximately US$10–20 on the official website, though prices vary by retailer and region. [4]

KIMUSE products are sold internationally through:

• The official online store

• Amazon

• Regional beauty distributors

• Online marketplaces in Asia

• Various authorized importers

Several KIMUSE products have also received cosmetic notifications in markets such as the Philippines, indicating regulatory registration for sale through local distributors. [5][6]

Some of the brand’s best-known products include:

• Peel-Off Lip Liner Stain

• Peel-Off Lip Stain

• Water Gel Lip Tint

• Lip Plumper

• Soft Cream Liquid Blush

• Color Correcting Powder Foundation

The Soft Cream Liquid Blush gained notable attention after being featured by beauty creators on TikTok and in beauty media for its blendability and value. [7]

KIMUSE has built a strong online following, particularly among younger consumers. Reviews commonly praise:

• Good value for money

• Trendy shades

• Attractive packaging

• Highly pigmented lip products

However, customer feedback also notes variability in wear time and comfort across products, with opinions differing depending on the specific item and individual preferences. Discussions on beauty forums and Reddit reflect a mix of positive experiences and criticisms, which is common for brands in the budget cosmetics segment. [8][9][10]

The KIMUSE trademark is registered under Shenzhen Taimei Cosmetics Co., Ltd.

Registered goods include:

• Cosmetics

• Lipsticks

• Lip glosses

• Mascara

• Eyebrow cosmetics

• Facial cleansers

• Face creams

• Beauty masks

• Makeup sets

• Fragrances

The trademark documentation states that the word “KIMUSE” has no meaning in a foreign language. [11]

KIMUSE markets itself as a beauty brand focused on:

• Everyday makeup

• Accessible pricing

• Social-media-inspired products

• Colorful and youthful aesthetics

• Simple beauty routines

Its branding frequently highlights themes of confidence, self-expression, and approachable beauty.

• Affordable cosmetics

• Drugstore makeup

• Chinese beauty brands

• Lip tints

• Clean beauty

Summary: KIMUSE is a Chinese cosmetics brand owned by Shenzhen Taimei Cosmetics Co., Ltd. It has established an international presence through e-commerce and social media, particularly with its lip products and affordable makeup offerings. The brand emphasizes accessible pricing, trend-driven product development, and a youthful identity while expanding into face makeup and skincare. [1]

1. KIMUSE Trademark of Shenzhen Taimei Cosmetics Co.,Ltd. – Registration Number 5906720 – Serial Number 88172432 :: Justia Trademarks

2. Canadian Trademarks Details: KIMUSE — 2199776 — Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada

3. Express Your Beauty with Premium Makeup – KIMUSE beauty

4. Products – KIMUSE beauty

5. Registration Number | NN-1000013526057

6. Registration Number | NN-1000012489087

7. TikTok Can’t Get Enough of This Creamy, Radiant Liquid Blush From Amazon-and It’s 58% Off

8. underconsumption !

9. My 11.11 Haul with a Review

10. lip plumper that healed my lips

11. KIMUSE Trademark of Shenzhen Taimei Cosmetics Co.,Ltd. – Serial Number 88172432 – Furm