Lotus Biscoff traces its origins to 1932, when Belgian baker Jan Boone Sr. established Lotus Bakeries in the town of Lembeke, Belgium. He created a unique caramelized biscuit using simple, natural ingredients. The company chose the name “Lotus”, inspired by the lotus flower, which symbolizes purity. [1]

During the 1950s, Lotus began individually wrapping its biscuits and supplying them to cafés and restaurants to be served alongside coffee. The combination proved highly successful because the biscuit’s sweet, caramelized flavor complements the bitterness of coffee. This pairing became a defining feature of the brand’s identity. [1]

As international demand increased, the brand introduced the name “Biscoff”, a combination of the words “biscuit” and “coffee.” The new name helped distinguish the product internationally while emphasizing its traditional association with coffee. Over time, Lotus Biscoff expanded from Europe into North America, Asia, and other global markets. [1]

Lotus Biscoff is known for several defining characteristics:

• Signature caramelized flavor
• Crisp, crunchy texture
• Made with simple ingredients and no artificial colors or preservatives
• Vegan-friendly original biscuits
• Strong association with coffee culture
• Belgian baking heritage dating back to 1932 [1]

The brand positions itself around craftsmanship, quality, and everyday indulgence while maintaining its original recipe across generations.

Over the years, Lotus Biscoff has expanded beyond its original biscuit into a broader product portfolio.

Original Biscoff Biscuit

The flagship product is a thin, crunchy caramelized biscuit with a distinctive golden-brown color and lightly spiced flavor. It is commonly served with coffee in cafés, restaurants, hotels, and airlines worldwide. [1]

Biscoff Cookie Butter (Spread)

Introduced after the biscuit had become internationally popular, Biscoff Spread transforms the caramelized biscuit into a smooth or crunchy spread suitable for toast, pancakes, desserts, and baking. It has become one of the brand’s fastest-growing product categories. [1]

Biscoff Sandwich Cookies

These cookies combine two classic Biscoff biscuits with flavored cream fillings such as:

• Vanilla
• Chocolate
• Biscoff cream

Ice Cream

The brand also produces Biscoff-flavored ice cream, incorporating pieces of the original biscuit and the signature caramelized taste.

The original Lotus Biscoff biscuit is made primarily from:

• Wheat flour
• Sugar
• Vegetable oils
• Candy sugar syrup
• Baking soda
• Soy flour
• Cinnamon
• Salt

The recipe contains no artificial flavors, colors, or preservatives according to the company. [1]

Lotus Biscoff has grown from a regional Belgian biscuit into a global brand available across Europe, North America, Asia, Australia, Africa, and South America.

The products are sold through:

• Supermarkets
• Convenience stores
• Coffee shops
• Airlines
• Hotels
• Restaurants
• Online retailers

The company states that Biscoff is available in more than 70 countries. [1]

Lotus Biscoff’s marketing has traditionally focused on:

• Coffee pairing
• Belgian heritage
• Premium quality
• Simple ingredients
• Versatility in desserts and baking

In recent years, the brand has gained significant popularity through social media platforms, where recipes featuring Biscoff cheesecakes, milkshakes, cookies, brownies, and other desserts have gone viral. This online exposure has helped introduce the brand to younger consumers and accelerate global growth. [2]

Lotus Bakeries has announced initiatives aimed at reducing its environmental impact, including efforts related to sustainable sourcing, energy efficiency, emissions reduction, and responsible manufacturing practices across its operations. [1]

Lotus Biscoff is manufactured and marketed by Lotus Bakeries, which remains a family-owned Belgian company headquartered in Lembeke, Belgium. In addition to Biscoff, Lotus Bakeries owns several other snack and bakery brands across Europe and international markets. [3]

• The first Lotus biscuits were baked in 1932.
• The name Biscoff combines the words “biscuit” and “coffee.”
• The original biscuits are commonly served with coffee in cafés and on many airline flights.
• Lotus Biscoff is one of Belgium’s most internationally recognized food brands.
• The original biscuit recipe has remained largely unchanged for decades.
• The brand has expanded from a single biscuit into spreads, sandwich cookies, ice cream, and dessert ingredients while preserving its signature caramelized flavor. [1]

1. About Us | Lotus Biscoff
2. How the 92-year-old snackmaker behind Biscoff captivated Gen Z
3. Homepage | Lotus Corporate