Information regarding the early history of Maigoole is limited compared to major international beauty corporations. Chinese brand directories describe Maigoole as a beauty brand originating from Guangzhou and established around 2020 [1]. These sources associate the brand with Guangzhou Ziyuan Biotechnology Co., Ltd. (广州姿源生物科技有限公司) and also mention Guangzhou Zhi’an Trading Co., Ltd. (广州智安贸易有限公司) in connection with it.

Trademark data provides further evidence of the brand’s commercial presence in China. A Chinese trademark record for MAIGOOLE in Class 5 identifies Guangzhou Zhi’an Trading Co., Ltd. as the applicant, covering various pharmaceutical, medical, nutritional, and related products [3]. Older, separate registrations for the name also exist. For instance, a European Union trademark record shows a MAIGOOLE mark filed in 2016 by Shenzhen Maikesen Technology Co., Ltd., covering electronics, logistics, and commercial services rather than cosmetics [4]. This suggests that the word “Maigoole” itself should not automatically be treated as proof of a single corporate identity.

Maigoole products sold online are primarily positioned within the affordable beauty and personal care segment. Common categories include:

• Facial skincare: Serums, moisturizers, anti-wrinkle creams, brightening products, cleansing products, facial masks, and eye creams.
• Body care: Body lotions, whitening or brightening creams, moisturizing products, and exfoliating products.
• Sun care: Sunscreens and sun protection creams.
• Hair care: Shampoos, anti-dandruff products, hair and scalp serums, and hair oils.
• Makeup: BB/CC creams, foundations, concealers, powders, mascara, and other cosmetics.
• Oral care: Toothpaste and related products.

Current marketplace listings in the Philippines show Maigoole-branded or associated products such as ginseng and collagen serums, anti-wrinkle creams, toothpaste, dragon-blood creams, exfoliating gels, and various hair care items.

A significant aspect of Maigoole’s operational history is its relationship with OEM and private-label cosmetics manufacturing. An Indonesian source identifies PT Asia Chemie Indonusa, a cosmetics manufacturer based in Tangerang, Indonesia, as a producer associated with Maigoole products. The company describes itself as a contract manufacturing operation capable of handling formulation, raw materials, and production for brands [5].

Separately, Chinese marketplace listings show MAIGOOLE-branded hair products supplied by manufacturers offering OEM/ODM and private-label services. One such listing identifies a Shanxi-based manufacturer and describes MAIGOOLE shampoo products positioned for anti-dandruff and oil-control benefits. Consequently, Maigoole is best understood as a brand name appearing across different cosmetic supply chains rather than a label exclusive to a single factory.

Maigoole’s market positioning centers on accessible beauty and personal care rather than luxury cosmetics. Its online assortment emphasizes consumer-oriented benefits including moisturizing and hydration, brightening, anti-aging, wrinkle care, oil control, acne and blemish care, hair growth, scalp care, anti-dandruff treatment, cleansing, and sun protection. Products are generally presented through online marketplaces at relatively accessible price points, particularly within Southeast Asian markets.

Maigoole maintains a visible presence in the Philippine e-commerce sector. A Shopee Philippines storefront using the MAIGOOLE name has accumulated more than 1,500 followers according to recent marketplace indexing. Its catalog contains Maigoole products alongside items from other beauty brands, suggesting that some Philippine sellers using the Maigoole name may operate as multi-brand online retailers rather than exclusive corporate stores. Another Philippine Shopee storefront, maigoolemall.ph, lists numerous products marketed as genuine Maigoole items, including skincare, toothpaste, and hair care products.

When purchasing Maigoole products in the Philippines, consumers should distinguish between the brand itself, authorized distributors, general marketplace sellers, and individual resellers.

The trademark history of Maigoole is more complex than the “Chinese cosmetics brand founded in 2020” description sometimes found online. Records indicate multiple applicants across different jurisdictions:

• A Chinese trademark record identifies Guangzhou Zhi’an Trading Co., Ltd. as an applicant for MAIGOOLE in Class 5 [3].
• A U.S. trademark application filed in September 2025 by Ding Jianxia covers cosmetics, skincare, eyeshadow, shampoo, mascara, cleansing milk, and anti-wrinkle creams.
• Another U.S. MAIGOOLE application filed in September 2025 identifies KAMI SKIN CARE PRODUCTS LTD as the applicant, covering skincare preparations, moisturizers, masks, serums, and related products [2].
• An older EU registration for the same word mark belonged to Shenzhen Maikesen Technology Co., Ltd., but its listed goods and services were primarily electronics, logistics, and commercial services rather than cosmetics [4].

These records demonstrate that MAIGOOLE is not a sufficiently unique name to establish corporate ownership by itself.

Relationship with “玫黛琳”

Chinese-language sources associate MAIGOOLE with the Chinese name 玫黛琳. A Chinese consumer information record states that “玫黛琳/MAIGOOLE” was used as a trademark associated with Guangzhou Zhi’an Trading Co., Ltd., including on a sunscreen product manufactured by Guangzhou Caijie Cosmetics Co., Ltd. [6]. This provides stronger evidence for the Maigoole–玫黛琳 association than marketplace listings alone.

Maigoole does not possess the international corporate footprint of major multinational beauty companies such as L’Oréal, Estée Lauder, or Shiseido. Available evidence suggests a model characteristic of online-first, affordable beauty brands, with products distributed through e-commerce and potentially produced through contract or OEM manufacturers.

Chinese brand-ranking sites list Maigoole in categories such as lip essence, anti-wrinkle skincare, makeup tools, foot-care products, and facial masks. However, these are third-party rankings rather than authoritative measures of market share or product quality [1].

A critical consideration when researching Maigoole is that the company printed on a product package may not necessarily be the entity that owns the Maigoole trademark. Publicly available records connect the name with Guangzhou Zhi’an Trading Co., Ltd., Guangzhou Ziyuan Biotechnology Co., Ltd., Guangzhou Caijie Cosmetics Co., Ltd., PT Asia Chemie Indonusa, various Chinese OEM/ODM manufacturers, and other trademark applicants in different countries.

This does not necessarily imply that these companies form a single Maigoole corporate group. Some may be trademark owners, distributors, contract manufacturers, importers, or unrelated parties using the same or similar mark.

Maigoole is best described as a Chinese-associated, e-commerce-oriented beauty and personal care brand with a significant presence in the affordable skincare and cosmetics segments. Public sources commonly place its origins in Guangzhou around 2020, while its products have subsequently appeared across Chinese and Southeast Asian online markets [1]. However, Maigoole does not currently have the transparent, unified corporate history typical of major global cosmetics companies. Its trademark history and manufacturing records are fragmented, and different entities appear connected to the MAIGOOLE name in different jurisdictions and product categories [2].

1. Maigoole品牌介绍-品牌排行网
2. MAIGOOLE Trademark Application of KAMI SKIN CARE PRODUCTS LTD – Serial Number 99414042 :: Justia Trademarks
3. [[MAIGOOLE]商标查询第05类_医药商标注册列表-阿里云商标](https://tm.aliyun.com/detail/a0aa_84475092_5)
4. Maigoole EU Trademark Filing & Registration | European Union Trademark Search
5. Kosmetik Maigoole Halal dan Aman? Ini Jawaban Lengkapnya! | Halalan.id
6. 采洁防晒霜(玫黛琳/MAIGOOLE)是真的吗？_兔灵