About Milna
Overview
| Attribute | Details |
|---|---|
| Brand | Milna |
| Industry | Baby Food & Infant Nutrition |
| Founded | 1987 |
| Owner | PT Sanghiang Perkasa (KALBE Nutritionals) |
| Parent Company | PT Kalbe Farma Tbk. |
| Headquarters | Jakarta, Indonesia |
| Products | Baby cereal, complementary foods (MPASI), biscuits, snacks, organic cereals, fruit puree |
| Markets | Indonesia, Malaysia, Vietnam, Sri Lanka, and selected international markets |
| Target Consumers | Babies, toddlers, and young children |
Milna is an Indonesian brand of infant and toddler nutrition products specializing in complementary foods (MPASI), baby cereals, biscuits, snacks, and fruit-based products. The brand is owned by PT Sanghiang Perkasa (KALBE Nutritionals), a subsidiary of PT Kalbe Farma Tbk., one of Southeast Asia’s largest healthcare and pharmaceutical companies. Milna is one of Indonesia’s best-known baby food brands and has expanded into several international markets in Asia.
History
Milna was introduced in 1987 with the launch of Milna Baby Biscuit, designed to support the nutritional needs of Indonesian infants during their early developmental years. The brand became part of PT Sanghiang Perkasa after business consolidation in 1993, allowing it to benefit from KALBE’s growing nutrition business and research capabilities.
During the late 1990s and early 2000s, Milna expanded beyond biscuits into complementary foods and cereals:
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1999: Introduction of Milna Bubur Khusus (special baby cereal).
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2001: Launch of Milna Toddler, while Milna Baby Biscuit expanded into Malaysia, Vietnam, and Sri Lanka.
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2014: Introduction of Milna Organic Cereal.
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Later years saw expansion into fruit purees, baby puffs, and additional snack categories.
Parent Company
Milna is manufactured and marketed by PT Sanghiang Perkasa, operating under KALBE Nutritionals, the nutrition division of PT Kalbe Farma Tbk.
KALBE Nutritionals develops products covering every life stage, including:
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Prenagen
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Morinaga
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Milna
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Entrasol
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Zee
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Nutrive Benecol
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Diabetasol
The company emphasizes nutritional science, quality assurance, and food safety standards for infant nutrition products.
Products
Milna offers a wide range of products for different stages of child development.
Baby Cereals (MPASI)
Milna’s cereals are intended as complementary foods for infants beginning at around six months of age. Products are fortified with essential vitamins and minerals to support growth and development.
Organic Cereals
The Organic Cereal line is produced using certified organic ingredients and targets parents seeking organic complementary feeding options.
Baby Biscuits
Milna Baby Biscuit remains one of the company’s flagship products. These biscuits are formulated to be easy for infants to consume and often contain added nutrients such as calcium, iron, and vitamins.
Fruit Purees
Milna introduced Nature Delight Fruit Purees, made from fruit blends without added sugar, targeting children aged one to five years.
Baby Snacks
The company also produces:
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Baby puffs
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Rice-based snacks
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Finger foods
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Toddler snacks
These products are designed to support self-feeding and oral motor development.
Nutrition Philosophy
Milna positions its products as complementary foods rather than breast milk replacements. Many products are formulated with nutrients commonly included to support infant development, such as:
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Iron
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Calcium
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Zinc
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DHA
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Omega-3
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Omega-6
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Vitamins A, C, D, and B-complex
The brand emphasizes age-specific formulations for different stages of infancy and early childhood.
Manufacturing and Quality
As part of KALBE Nutritionals, Milna products are manufactured under internationally recognized food safety systems. Facilities associated with the brand have certifications including:
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FSSC 22000
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ISO 22000
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HACCP
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ISO 9001
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Halal certification
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Indonesian National Standard (SNI) for applicable products
Some Milna products, including organic cereals, have also received organic certification.
Awards and Recognition
Milna has received numerous consumer and branding awards in Indonesia, including:
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Top Brand Kids Award
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Brand Choice Award
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Supermom Brand Award
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Mother & Beyond Readers’ Choice Award
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Digital Popular Brand Award
These awards recognize brand popularity and consumer preference in the baby nutrition category.
Market Position
Milna is considered one of Indonesia’s leading baby food brands and competes with domestic and international brands such as:
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Promina
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Cerelac
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Gerber
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Heinz (selected markets)
Its product portfolio focuses on complementary feeding, nutrition, convenience, and age-appropriate formulations for infants and toddlers.
Mission
Milna’s products are developed to support healthy growth during the first years of life by providing complementary nutrition appropriate to a child’s developmental stage. As part of KALBE Nutritionals, the brand aligns with the company’s broader mission of delivering nutritional solutions across every stage of life.





