Sanicare was introduced by Sanitary Care Products Asia, Inc. (SCPA), a 100% Filipino-owned company founded in 1996 by entrepreneur Renato Sio. The company was established with the vision of providing high-quality hygiene products that could compete with imported brands while remaining affordable for the local market. Over the years, SCPA expanded its operations nationwide, building manufacturing facilities and distribution networks that enabled Sanicare products to become available throughout the Philippines. [2]

Since its launch, Sanicare has continuously expanded its product portfolio beyond tissue products into personal hygiene, baby care, and household cleaning solutions. Today, it is considered one of the country’s leading local hygiene brands. [3]

Sanicare offers a wide range of hygiene and personal care products, including:

• Bathroom tissue

• Facial tissue

• Kitchen towels

• Paper napkins

• Wet wipes

• Baby wipes

• Cotton buds

• Cotton balls

• Cotton pads

• Cleansing wipes

• Sanitizing wipes

• Paper soap

• Hand hygiene products

Many of these products are registered with the Philippine Food and Drug Administration (FDA), particularly those classified as cosmetic or personal care items such as wipes and paper soap. [4]

Sanicare positions itself as “The Hygienic Choice,” emphasizing three core values:

• Safe and hygienic materials

• Product innovation

• Everyday convenience for Filipino households

The brand states that it uses carefully selected raw materials and continuously develops products that improve hygiene while remaining practical and affordable. Innovation has been a major part of its marketing strategy, with the company regularly introducing new tissue technologies and environmentally conscious products. [5]

Throughout its history, Sanicare has introduced several product innovations to the Philippine market, including:

• Multi-layer tissue technologies

• Bamboo-based wet wipes

• Alcohol-based sanitizing wipes

• Baby care hygiene products

• Premium tissue collections such as Sanicare Quilts, launched in 2026 using efficient through-air drying (eTAD) technology for improved softness and strength. [6]

Sanicare has increasingly incorporated sustainability into its business strategy. According to SCPA, the brand promotes responsible sourcing, environmentally conscious manufacturing processes, and product innovations aimed at reducing environmental impact while maintaining hygiene standards. The company has highlighted initiatives involving sustainable raw materials and improved production practices. [7]

Sanicare products are manufactured and distributed by Sanitary Care Products Asia, Inc., which operates:

• 23 offices across the Philippines

• 7 converting plants

• Nationwide retail and institutional distribution

Its products are sold through supermarkets, convenience stores, pharmacies, online marketplaces, wholesalers, hotels, restaurants, hospitals, schools, offices, and commercial facilities. [8]

Sanicare is considered one of the leading local tissue and hygiene brands in the Philippines. Besides serving retail consumers, it also supplies institutional customers through SCPA Solutions, providing hygiene products to hotels, hospitals, banks, offices, and large commercial establishments. [9]

In recent years, television host and actress Bianca Gonzalez-Intal became Sanicare’s first official brand ambassador, representing the company’s focus on family hygiene, parenting, and everyday care. [10]

Sanicare aims to improve the quality of everyday hygiene by providing products that combine:

• Safety

• Reliability

• Innovation

• Value for money

Its parent company emphasizes delivering practical hygiene solutions designed specifically for Filipino consumers while continuously improving product quality through research and development. [11]

Sanicare is a flagship brand of Sanitary Care Products Asia, Inc. (SCPA), a Filipino-owned hygiene products company founded in 1996. Besides Sanicare, SCPA also manages several other consumer and institutional hygiene brands serving the Philippine market. [12]

1. Sanitary Care Products Asia (SCPA)

2. Company behind Sanicare teams up with AIM to launch accelerator program for local startups – Philstar.com

3. What’s your competitive advantage? | Philstar.com

4. Sanicare: the Hygienic Choice for every household | Philippine Primer

5. Care Made More Sustainable: Sanicare’s Sustainability Shift

6. FDA Verification Portal

7. FDA Verification Portal

8. Registration Number Product Name | NN-1000009807340 Paper Soap

9. Sanicare Launches Quilts, Elevates Tissue Standard | SCPA

10. SCPA Celebrates 28 Years of Innovation in Hygiene for Filipinos

11. Sanicare Celebrates Christmas with ‘Carols of Care’ Event | SCPA

12. FDA Verification Portal