Origins

According to the official MQ COSMETICS About page, the brand was established during the COVID-19 pandemic by Joyce Reyes.9 The company describes its origins as a small operation centered on a single lip balm product, which subsequently expanded into a wider array of cosmetics, skincare, and personal care offerings.9 This development is framed by the brand as a narrative of passion and resilience amid the challenges of building a business during the pandemic.9 Due to the lack of extensive independent documentation, specific details such as the exact founding date, initial capitalization, and early sales figures remain unverified by external sources.

Brand development

MQ COSMETICS evolved from a lip-centric label into a comprehensive beauty brand. Its catalog has grown to include collections such as Glassy Kit, Tint and Lip Therapy, Best Sellers, New Arrivals, and MQ Bundles.4 Current product listings feature items including Matte Me Up Tint, Blur Me Up, Luscious Semi Gel Tint, Lip Therapy, Get Glassy Serum, Get Glassy Sunscreen, Get Glassy Skin Perfecting Set, Miracoon, and MQ Brightening Serum Lotion SPF 50.3

MQ COSMETICS operates across multiple segments of the local beauty market, ranging from color cosmetics to skincare and body care.

Makeup

A primary category for the brand is lip and complexion makeup. The Matte Me Up Tint is a lip tint available in various shades and formats; standard variants have been listed at ₱210, while mini versions are priced at ₱145, though pricing is subject to change.5 Another key product is Blur Me Up, described as a soft-matte multi-way pigment. Records from the Intellectual Property Center reference this item under the brand’s trademark filings.6 The brand also retails the Luscious Semi Gel Tint, a semi-gel formulation for lips.3

Lip care

Lip care remains central to the identity of MQ COSMETICS. The current lineup includes Lip Therapy, while earlier iterations featured the Macaroon Magic Lip Balm.3 Regulatory records have previously listed the Macaroon Magic Lip Balm under the brand and associated trading entities.8

Skincare

The brand has extended its reach into skincare with the Glassy range, which includes:

• Get Glassy Serum
• Get Glassy Sunscreen
• Get Glassy Skin Perfecting Set

This line is marketed to promote hydrated, luminous skin.10 Listings indicate prices of approximately ₱245 for the serum, ₱195 for the sunscreen, and ₱430 for the perfecting set when available.11

Body and personal care

The product ecosystem of MQ COSMETICS also encompasses soaps and body care. Marketplace listings associated with the brand have included kojic and oatmeal soaps, complementing its cosmetic and skincare offerings.13

MQ COSMETICS frames its identity beyond conventional makeup, emphasizing self-love, individuality, and confidence. The brand posits that cosmetics serve as tools for self-expression rather than merely altering appearance.9

Natural ingredients

The company states that it utilizes natural and ethically sourced ingredients, formulating products to be skin-friendly.10

Inclusivity

Inclusivity is a stated core value, with shade ranges intended to suit diverse preferences. The brand encourages customers to explore both subtle and dramatic looks while maintaining their individual identity.11

Cruelty-free positioning

MQ COSMETICS asserts that it does not test products on animals and expects suppliers to adhere to cruelty-free practices. While vegan options are offered, the brand advises verifying individual product specifications rather than assuming the entire catalog is vegan.12

Government records provide verification of the company’s formal presence and product compliance.

Trademark registration

An IPOPHIL trademark publication dated October 27, 2025, lists an application for the mark MQ COSMETICS, filed on October 21, 2024, by MQ COSMETICS PERSONAL CARE PRODUCTS MERCHANDISING INC. The listed address is in Barangay Del Remedio, San Pablo City, Laguna.6 The filing covers Class 3 goods, including non-medicated cosmetics, color cosmetics, lip cosmetics, skincare preparations, hair-care preparations, body-care cosmetics, topical lotions and creams, skin-lightening preparations, and facial toners.6

FDA notifications

Products under the MQ COSMETICS name appear in the notification system of the Philippine Food and Drug Administration (FDA). Verification records identify BLUR ME UP SOFT MATTE MULTI-WAY PIGMENT with a notification issued on September 24, 2024, valid until September 24, 2026.8 Additionally, MATTE ME UP HD LIPTINT was notified on May 16, 2025, under MQ Cosmetics Personal Care Products Merchandising Inc.8 These records confirm that the products have undergone the requisite cosmetic product notification process, distinct from efficacy endorsement.

MQ COSMETICS employs a digital-first distribution strategy, selling through its proprietary online store and third-party e-commerce platforms.

• Official Website: Operates as a direct-to-consumer shop with pricing in Philippine pesos.5
• Marketplaces: Maintains a Shopee Philippines storefront under M.Q.CosmeticsPH, listing core products like Matte Me Up HD Matte Tint, Blur Me Up, and Get Glassy Serum.12

This channel mix aligns with the affordable beauty segment in the Philippines, where social commerce and marketplace platforms facilitate access to budget-friendly cosmetics.

MQ COSMETICS is positioned as an affordable Philippine beauty brand. Rather than targeting the luxury sector, it focuses on accessibility, with individual products typically priced between ₱145 and ₱330.5 Competitors in this space generally leverage affordable pricing, social media visibility, trend-driven formulations, and multifunctional benefits. Product naming conventions such as “Matte Me Up,” “Blur Me Up,” and “Get Glassy” reflect contemporary digital beauty terminology and a youthful brand identity.7

The brand has established a measurable presence on Philippine online marketplaces. Its Shopee storefront has displayed over 163,000 followers and a 4.7 rating, with significant sales volume recorded for items like Matte Me Up HD Matte Tint and Lip Therapy.12 These metrics represent a snapshot of marketplace performance and may fluctuate. Additionally, MQ COSMETICS has been discussed in Filipino beauty communities on Reddit, particularly regarding affordable alternatives and long-wear lip products.7

Catalog availability is dynamic; specific items may be sold out or reorganized between collections over time.3

While the consumer-facing brand is consistently presented as MQ COSMETICS, regulatory and legal documents may refer to the corporate entity as MQ COSMETICS PERSONAL CARE PRODUCTS MERCHANDISING INC. or, in earlier records, M.Q. Cosmetics Personal Care Products Trading.68 This distinction separates the commercial brand identity from the legal entities listed in trademark and FDA filings.

1. About
2. Contact information
3. Products
4. Best Sellers
5. MQ Cosmetics
6. Intellectual Property Center, 28 Upper McKinley Rd.
7. MQ Cosmetics Matte Me Up
8. FDA Verification Portal
9. Cosmetics Brand that Took the Market by Storm – Village Connect
10. All Products
11. New Arrivals
12. MQ COSMETICS – TikTok Shop
13. @djonlineshopsnofficialaccounts • Milkshake Website Builder