MYFOODIE was launched in 2013 as Gambol Pet Group’s proprietary consumer-facing pet food brand. Prior to creating its own portfolio, Gambol had gained extensive experience manufacturing pet food for overseas clients and brands. The company states that this background in product development, manufacturing, quality control, and international markets served as the foundation for MYFOODIE.

Gambol Pet Group was originally founded in 2006 in Liaocheng, Shandong Province. Its operations encompass the research, development, manufacturing, and sales of pet food, covering staple foods, snacks, and health-related products for dogs and cats.

Over time, MYFOODIE evolved from a conventional pet food label into a comprehensive portfolio that includes dry food, wet food, freeze-dried products, probiotics, and specialized formulas. Gambol characterizes the brand’s intended image as “international, natural, professional, fashionable, and innovative.”

MYFOODIE is not an independent manufacturer but a proprietary brand of Gambol Pet Group Co., Ltd., a publicly listed Chinese pet food company. Founded in 2006 and headquartered in Liaocheng, Shandong, Gambol was listed on the Shenzhen Stock Exchange’s ChiNext board in 2023 under stock code 301498.

The company’s business activities include:

• Dog and cat staple foods
• Pet snacks
• Wet food
• Freeze-dried food
• Nutritional and health products
• OEM/ODM manufacturing for international customers
• Development and commercialization of proprietary brands, including MYFOODIE

Gambol reports that its products and business network reach more than 30 countries and regions, with production and testing infrastructure designed to meet international food safety standards.

While the international brand uses the Latin script MYFOODIE, its Chinese name is 麦富迪. These characters are transliterated approximately as Mài Fù Dí. Trademark documentation associated with the brand translates the Chinese wording as “wheat, rich, enlightening.” 1

The English name Myfoodie is intended to convey a friendly, food-oriented character, suggesting an association with a “foodie” or someone enthusiastic about food. Consequently, the brand’s visual and marketing identity emphasizes food enjoyment alongside nutrition and pet well-being.

MYFOODIE maintains a broad product ecosystem rather than focusing on a single category of pet food.

Dry food

Dry food is a core category for the brand. The portfolio includes formulas for both dogs and cats tailored to different nutritional objectives and life stages. Depending on the market, MYFOODIE products include grain-free formulas, meat-focused recipes, puppy and kitten food, adult dog and cat food, formulas containing freeze-dried ingredients, probiotic blends, and specialized digestive-care options. International product information describes combinations of dry kibble with dried or freeze-dried meat and vegetables. 2

Wet food

The brand produces wet food in canned and pouch formats for dogs and cats. These items are positioned as either complete or supplementary food depending on the formulation. Examples in the international range include meat-based products and fish-oriented cat food. 2

Freeze-dried food

Freeze-dried ingredients are central to the brand’s premium positioning. Corporate materials highlight the development of complete freeze-dried staple food series as part of Myfoodie’s evolution. Freeze-dried meat is also used as an ingredient or topping in various products, allowing the brand to emphasize visible meat pieces and a distinct appearance compared to standard extruded kibble.

Treats and snacks

The wider portfolio includes pet snacks and treats, many of which are meat-based. The parent company identifies snacks as a major product category alongside staple foods and health products.

Functional and nutritional products

MYFOODIE has expanded into products targeting specific nutritional needs. Examples include probiotic products, digestive-care formulas, hair and coat-oriented formulas, products addressing particular nutritional concerns, and supplementary wet foods and treats. Gambol specifically identifies probiotic staple food products as a key direction for the brand’s development.

MYFOODIE primarily targets pet owners seeking products positioned above basic commodity pet food. Its positioning combines nutrition, premium ingredients, product innovation, and attractive presentation. This strategy is evident in the brand’s use of freeze-dried ingredients, meat-focused formulas, specialized nutrition, and visually distinctive packaging.

Gambol describes MYFOODIE as a brand aimed at the high-end pet food market, with products developed around evolving consumer needs. The brand aligns with the broader premiumization trend in China’s pet food sector, where owners increasingly view pets as family members and invest more in specialized nutrition and health-oriented products.

A significant advantage of MYFOODIE is its backing by a manufacturer rather than operating solely as a marketing brand. Gambol states that its facilities utilize automated and intelligent manufacturing systems, with production bases located in China and Thailand. The company also maintains testing capabilities for antibiotic residues, pesticides, and heavy metals.

Gambol’s international experience is also relevant; the company originally operated as a contract manufacturer for foreign pet food brands before launching its own labels. This history provided experience with international clients, production requirements, and quality control systems.

Although MYFOODIE originated in China, it was developed with international markets in mind. The brand’s international website indicates that Myfoodie products are sold in 33 countries, though specific availability varies by market and time. 2

Trademark registrations further demonstrate efforts to establish MYFOODIE as an international intellectual property asset. The brand has been registered or protected in multiple jurisdictions, including Canada and the United States. 1

MYFOODIE’s identity can be summarized as a modern Chinese pet food brand combining international manufacturing experience with premium, innovative, and visually distinctive nutrition. Gambol identifies five major characteristics for the brand:

1. International
2. Natural
3. Professional
4. Fashionable
5. Innovative

This positioning distinguishes MYFOODIE from traditional Chinese pet food brands that historically competed primarily on price.

MYFOODIE has received recognition within China’s pet food retail ecosystem. Corporate materials state that the brand ranked highly in Tmall pet-category rankings, including the 2021–2022 Tmall TOP Brand Power list for pets and the Tmall MAT2021 dog-and-cat-food brand sales ranking. The company also reports that MYFOODIE was the most popular pet food brand among Generation Z in that specific MAT2021 measurement.

Gambol has also cited awards associated with MYFOODIE at Pet Fair Asia, recognizing product innovation and brand development. These claims represent company-reported rankings and awards rather than independent global assessments.

MYFOODIE is an established trademark of Gambol Pet Group. Canadian trademark records list Gambol Pet Group Co., Ltd. as the registered owner of MYFOODIE, covering goods such as animal feed, dog food, pet food, and edible pet treats. The Canadian record traces an earlier MYFOODIE filing to 2013. 1

A separate international trademark registration covers pet food, animal foodstuffs, pet beverages, and pet litter, and was registered in the United States in 2024. This indicates that MYFOODIE is intended as an internationally protected consumer brand rather than merely a domestic label.

MYFOODIE products are available in the Malaysian market through online retail channels. Marketplace listings currently show MYFOODIE dog wet food products under the brand name MYFOODIE. 3 However, this availability should not be confused with ownership; MYFOODIE remains a Chinese pet food brand owned by Gambol Pet Group and is not a Malaysian food company.

Several factors distinguish MYFOODIE in the marketplace:

Chinese origin, international ambitions

While developed in China, Gambol has deliberately positioned MYFOODIE for international markets.

Manufacturer-backed

The brand benefits directly from Gambol’s manufacturing, R&D, and supply chain infrastructure rather than relying entirely on third-party production.

Broad portfolio

The product line covers both dogs and cats, extending from ordinary staple food to wet food, freeze-dried products, treats, and functional nutrition.

Premium presentation

The brand emphasizes visible meat ingredients, freeze-dried components, modern packaging, and lifestyle-oriented branding.

Product innovation

Gambol has repeatedly expanded MYFOODIE into new formats and formulas, including probiotics, complete wet food, and freeze-dried staple foods.

1. Canadian Trademarks Details: MYFOODIE — 2207268 — Canadian Trademarks Database – Intellectual property and copyright – Canadian Intellectual Property Office – Innovation, Science and Economic Development Canada
2. MyFoodie – официальный сайт, уникальные холистик корма из Китая
3. 12pack/box MyFoodie Dog Wet Food 95g 麦富迪肉粒包宠物狗狗鲜包罐头包狗狗湿粮拌粮 Mix Food/Canned Food/ Puppies Food/ Dog Treats/ Dog Food