About Nova Wellness Store
Nova Wellness Store is a Philippine retail brand specialising in the distribution and sale of health, beauty, nutrition, and lifestyle products. The company focuses on offering items that support healthier everyday living, with an emphasis on organic, plant-based, vegan, cruelty-free, non-GMO, and environmentally conscious brands where applicable. Since launching its retail operations, Nova Wellness Store has positioned itself as a destination for consumers seeking premium wellness products from both international and local manufacturers.
Overview
| Category | Information |
|---|---|
| Industry | Health & Wellness Retail |
| Founded | Retail concept developed over approximately 10 years before the flagship launch in 2020[1] |
| Headquarters | Philippines |
| Business Type | Specialty wellness retail store |
| Products | Health foods, supplements, organic groceries, personal care, skincare, natural beauty products, fitness accessories, wellness essentials |
| Target Market | Consumers seeking healthier lifestyle alternatives |
| Retail Channels | Physical stores and online marketplaces including Lazada, Shopee, TikTok Shop, and social media platforms[2] |
History
Nova Wellness Store was established to address the increasing demand for healthier consumer products in the Philippines. The concept reportedly took around a decade to develop before the company opened its flagship retail location at Shangri-La Plaza in Mandaluyong City in October 2020. According to company representatives, the goal was to create a retail environment where customers could conveniently discover trusted wellness products in a single location.[1]
The store was designed with a relaxing, nature-inspired atmosphere to complement its wellness philosophy. Its product selection spans nutrition, personal care, beauty, and household wellness categories, allowing shoppers to explore a wide range of health-focused brands under one roof.[1]
Mission
Nova Wellness Store aims to promote healthier lifestyles by making quality wellness products more accessible. The brand focuses on helping consumers make informed choices through a curated selection of products that prioritise natural ingredients, sustainability, and overall well-being.
Business Model
Nova Wellness Store operates as a specialty retailer and distributor. Rather than manufacturing most of its own products, it sources wellness goods from established international and domestic brands. Its product portfolio includes:
- Organic food and pantry staples
- Vitamins and dietary supplements
- Herbal products
- Natural skincare
- Personal care products
- Essential oils
- Organic beverages
- Healthy snacks
- Beauty products
- Lifestyle wellness accessories
The company combines physical retail stores with e-commerce and social commerce channels to reach customers throughout the Philippines.[2]
Product Categories
Nova Wellness Store offers products across several major categories:
Health & Nutrition
- Organic foods
- Dietary supplements
- Herbal formulations
- Functional foods
- Vitamins and minerals
- Superfoods
Beauty & Personal Care
- Natural soaps
- Shampoos
- Facial care products
- Body care
- Hair care
- Essential oils
Lifestyle
- Fitness products
- Wellness accessories
- Home wellness items
- Healthy beverages
- Organic snacks
Its catalogue is regularly updated with wellness products sourced from various brands.
Featured Brands
Nova Wellness Store has carried products from several recognised wellness brands, including:
- Ancient Ocean Himalayan Pink Salt
- Eden Foods
- Jones Tea
- Tea Tree Therapy
- SaltWorks
- Pines
- Honeylife
- Chandanalepa
- Take Root Kale Chips
These brands cover categories ranging from organic groceries and herbal teas to natural skincare and nutritional supplements.
Retail Presence
Nova Wellness Store established its flagship branch at Shangri-La Plaza in Metro Manila. In addition to brick-and-mortar retail, the company has expanded its presence through digital commerce platforms, including:
- TikTok
- YouTube
- Lazada
- Shopee
This omnichannel strategy enables customers to purchase products through both physical and online channels.[2]
Brand Philosophy
The company’s philosophy centres on preventive wellness and healthy living. Nova Wellness Store promotes products that support balanced lifestyles, emphasising ingredients and formulations that align with consumer preferences for cleaner, more natural alternatives. Marketing materials frequently highlight values such as:
- Wellness
- Sustainability
- Natural living
- Self-care
- Preventive health
- Everyday healthy choices
Regulatory Compliance
Some products sold under the Nova Wellness Store brand have obtained regulatory notification from the Philippine Food and Drug Administration (FDA). For example, Nova Wellness Store Tea Tree Shampoo is listed as a notified cosmetic product under REZOSTAR CORPORATION, with notification valid from March 20, 2024, through March 20, 2027. This applies to that specific cosmetic product and should not be interpreted as blanket approval for all products sold by the retailer.
Marketing and Community
Nova Wellness Store has participated in wellness campaigns promoting healthier lifestyles in the Philippines. Its collaborations and digital marketing efforts emphasise education about nutrition, self-care, and wellness products while maintaining active engagement through social media and e-commerce platforms.
