Piattos was launched by Universal Robina Corporation (URC), one of the Philippines’ largest food and beverage manufacturers. Although URC pioneered the Philippine salty snack market in the 1960s with products such as Chippy and Potato Chips, Piattos was introduced later as a premium-style potato crisp featuring a unique hexagonal shape and richer seasoning. It eventually became one of URC’s flagship snack brands alongside Chippy, Nova, and Pretzels. [1]

URC itself was founded in 1954 by John Gokongwei Jr. The company expanded from corn milling into branded consumer foods and has since become one of Southeast Asia’s leading snack manufacturers, exporting many of its products internationally. [1]

Piattos consists of thin potato crisps made from dehydrated potato and starch-based ingredients. The chips are pressed into their signature hexagonal shape before frying and seasoning, giving them a uniform texture and a large surface area for flavoring.

Popular flavors include:

• Cheese

• Sour Cream & Onion

• Roast Beef

• Nacho Pizza (limited markets)

• Truffle Cream (limited edition)

• Various seasonal and regional flavors

Outside the Philippines, URC also produces localized Piattos flavors tailored to regional tastes, particularly in Indonesia and other Southeast Asian markets. Examples include seaweed- and sambal-inspired variants. [2]

Piattos is marketed under the Jack ‘n Jill brand, URC’s flagship snack portfolio. Its advertising has traditionally emphasized:

• Rich, intense seasoning

• Crispy texture

• Premium potato taste

• Distinctive hexagonal chip design

The bright-colored packaging varies according to flavor while maintaining the recognizable Piattos logo across markets.

Piattos is manufactured by Universal Robina Corporation in the Philippines. The company operates multiple production facilities across Southeast Asia, allowing localized production for international markets while maintaining the Piattos brand identity. [1]

Although originally developed for the Philippine market, Piattos is exported to numerous countries, including:

• United States

• Canada

• Middle East

• Japan

• South Korea

• Australia

• Various Southeast Asian countries

URC also manufactures market-specific Piattos products in countries such as Indonesia, where flavors are adapted to local consumer preferences. [1]

Piattos has become one of the Philippines’ most iconic snack foods and is frequently associated with Filipino childhood and everyday snacking. Its Cheese and Sour Cream & Onion variants are especially popular and have maintained strong consumer recognition for many years.

The brand is commonly found in schools, convenience stores, supermarkets, and sari-sari stores, making it one of the country’s best-known packaged potato snacks.

Piattos is owned by Jack ‘n Jill, the snack foods division of Universal Robina Corporation. URC is among Southeast Asia’s largest branded food manufacturers and produces numerous well-known snack, confectionery, beverage, and grocery brands. [1]

1. Company History | Universal Robina

2. Our Brands – Universal Robina