The name VIX carries a deliberate conceptual meaning. According to STUDIOVIX, “VI” means “we” in Swedish, while the “X” represents greater interaction and interaction joy, essentially emphasising the idea of people creating, communicating, and collaborating together.

This concept is reflected throughout the company’s branding. Rather than treating furniture and interior objects simply as functional equipment, STUDIOVIX designs them as tools for interaction. A whiteboard, for example, becomes a tool for brainstorming and co-creation; an acoustic panel can simultaneously contribute to the atmosphere of a space; and a coat rack or lamp can become a recognisable visual element within an interior.

STUDIOVIX was established by experienced product and interior designers with extensive previous experience in product development and international design. The company states that members of its team have worked with both major international companies and smaller brands, and that more than 250 products associated with their design work have reached the international market. Several designs have also received design awards.1

The studio operates from Domplein in central Utrecht, where it maintains its studio and showroom. The company describes Utrecht as the place where it develops and creates its designs, while manufacturing is carried out entirely in the Netherlands.

STUDIOVIX is not solely a furniture manufacturer. Its activities encompass both its own product label and design services for interiors and organisations. Its current website describes work ranging from individual products and custom furniture to complete workplace, learning, and meeting environments.

The philosophy of STUDIOVIX can broadly be described through four interconnected ideas.

Positive interaction

The central concept is designing for positive interactions. STUDIOVIX seeks to create objects and spaces that encourage people to interact with one another and with their environment. The company describes its products as being designed to stimulate collaboration, creativity, connection, and enjoyment.

This approach is particularly relevant to contemporary workplaces, where meetings, brainstorming, informal conversations, workshops, and collaborative learning increasingly take place outside conventional desk-based settings.

Visual communication

A significant portion of the STUDIOVIX portfolio is devoted to visual thinking and communication. Its whiteboards, flipcharts, presentation rails, memo boards, and related tools are designed to make ideas visible and facilitate group communication. Rather than concealing conventional office equipment, STUDIOVIX attempts to make these objects attractive enough to become part of the architecture and interior design.

Products such as the STRUIS, UIL, SNIP, PAD, GEKKO, WALLABY, and TAK demonstrate this approach.

Biophilic design

Another major theme is biophilic design, or design inspired by nature. STUDIOVIX incorporates natural forms, references to plants and animals, organic shapes, and natural associations into products intended for workplaces and other interior environments. The company’s stated objective is to make environments feel more pleasant, warm, stimulating, and conducive to wellbeing.

Examples include products such as BOOM, BLOEM, KLAVER, and BLÅ TIT, whose names and forms draw inspiration from natural elements.

Circular design

Sustainability is a fundamental component of the brand. STUDIOVIX states that its products are designed according to circular-design principles, including those associated with Cradle to Cradle (C2C). The company emphasises longevity, material choices, production methods, and the overall environmental impact of products rather than treating sustainability simply as the use of recycled materials.

The company states that its products are 100% manufactured in the Netherlands and that it considers ecological impact throughout the design and production process.

The products of STUDIOVIX can broadly be divided into several categories.

Whiteboards and visual-thinking tools

This is one of the studio’s most recognisable categories. Its portfolio includes:

• STRUIS — design flipchart/whiteboard
• UIL — mobile double-sided scrumboard
• SNIP — portable whiteboard
• PAD — mobile agileboard
• WALLABY — magnetic memo board/whiteboard
• GEKKO — large magnetic whiteboard
• TAK — presentation rail/flipchart-whiteboard
• MEREL — whiteboard notebook
• BLÅ TIT — paper-roll holder

These products are intended for meetings, workshops, brainstorming, agile work, presentations, and collaborative learning. The WALLABY series, for example, combines a magnetic memo-board function with a whiteboard surface and is designed to allow users to write, attach information, and develop ideas on a visually integrated wall surface.

Acoustic products

STUDIOVIX also develops acoustic panels, acoustic pinboards, and screens. Its portfolio includes:

• KIEZEL
• IRIS
• IRIS CIRCL
• VLINDER
• BLAD
• HELIX

These products combine acoustic performance with visual and functional design. This reflects the broader philosophy of STUDIOVIX that workplace products should serve multiple purposes rather than simply solving one technical problem.

Biophilic products and interior objects

The company also produces objects that combine functionality with nature-inspired aesthetics. Notable examples include:

• BOOM — coat rack / idea tree
• TAK — coat rack
• BLOEM — floor lamp
• BLOEMPJE — desk lamp
• KLAVER — suspension lamp

These products are intended to contribute both practical functionality and a more engaging interior environment.

Beyond its physical products, STUDIOVIX provides interior-design services. The studio specialises in environments such as meeting spaces, training centres, collaborative workplaces, learning environments, creative workspaces, informal meeting areas, and innovation and co-creation spaces.

Its approach considers not only architecture and furniture but also human behaviour, organisational culture, collaboration patterns, wellbeing, and business objectives. The company describes this as an evidence-based approach to interior design, with the goal of creating environments that actively improve collaboration, connection, and creativity.

A distinctive characteristic of STUDIOVIX is its emphasis on local Dutch production. The company states that its products are designed and produced entirely in the Netherlands, combining Dutch manufacturing with an emphasis on craftsmanship, durability, and environmental responsibility.

The circular-design approach of STUDIOVIX considers the entire product lifecycle. External industry documentation has also described the company as using circular principles and providing environmental information such as carbon-footprint and life-cycle considerations for its products.2

This positions STUDIOVIX differently from conventional office-furniture brands, as sustainability is presented as part of the design methodology rather than merely a marketing attribute.

Visually, STUDIOVIX tends to occupy a space between professional workplace equipment and contemporary interior design. Its products generally avoid the anonymous appearance associated with conventional office furniture. Instead, they utilise recognisable silhouettes, playful or nature-inspired forms, strong colours, clean geometry, multifunctional construction, tactile materials, and visually integrated workplace functionality.

The result is a design language that attempts to transform normally utilitarian objects—such as whiteboards, acoustic panels, and coat racks—into architectural and social elements.

STUDIOVIX and its designers have been associated with international design recognition. The company’s own materials mention work connected with prestigious design awards, while industry sources report recognition including Red Dot and iF Award experience among the team’s previous work.1

STUDIOVIX itself was also recognised in the 2021 Architecture Awards, where it was listed as Design Studio of the Year – Netherlands, with its VLINDER Flexscreen receiving recognition for a room-divider solution.3

STUDIOVIX is based in the Netherlands but operates internationally. The company states that it delivers products throughout Europe, generally from stock, and works with furniture logistics partners for delivery. It also provides professional resources such as DWG/3D files, specifications, photographs, and environmental information, making its products suitable for architects, interior designers, and professional specifiers.

Its products are also represented in professional design databases such as Architonic and pCon, giving architects and interior designers access to product information and 3D assets.12

STUDIOVIX can be positioned at the intersection of several industries: office furniture, product design, interior architecture, workplace strategy, sustainability, and biophilic design.

Rather than competing purely on furniture functionality, the brand’s differentiation lies in the combination of function, visual identity, interaction, wellbeing, and sustainability. This makes STUDIOVIX particularly relevant to organisations that want workplaces and learning environments to feel less institutional and more creative, collaborative, and human-centred.

1. StudioVIX products, collections and more | Architonic
2. Nouveau sur pCon : Studio VIX | blog pCon
3. StudioVIX (2021 Winner: Architecture Awards) – BUILD Magazine