| Area Served | Philippines | [2]

Origins (1949–1983)

The roots of TGP trace back to Pacific Insular Company, established in 1949 as an importer and wholesaler of medicines in the Philippines.

In 1959, the Liuson family acquired the business. Benjamin Liuson later took over management and recognized that many Filipinos struggled to afford branded medicines.

By 1983, the company shifted its focus toward generic pharmaceuticals, supplying hospitals and healthcare providers with lower-cost medicines while maintaining quality standards. [1]

Retail Expansion (2001)

In 2001, the company entered the retail pharmacy market by opening its first drugstore in Quezon City.

The goal was simple:

• Provide affordable medicines

• Increase healthcare accessibility

• Promote acceptance of generic drugs among Filipino consumers

At that time, generic medicines had not yet gained widespread public trust, making the business model relatively unique. [1]

Franchising Growth (2007)

Recognizing the growing demand for affordable healthcare, TGP launched its franchise program in 2007.

The company opened its first 20 franchise stores in Metro Manila, enabling rapid expansion across the country.

Franchising became the key driver behind TGP’s nationwide growth, allowing entrepreneurs to operate neighborhood pharmacies under the TGP brand while increasing access to medicines in underserved communities. [1]

Becoming the Largest Generic Pharmacy Chain

Major milestones include:

• 2012 – Reached approximately 1,400 outlets

• 2016 – Entered a strategic partnership with Robinsons Retail

• Today – Operates over 2,100 branches, serving communities throughout the Philippine archipelago. [1]

TGP operates through a combination of:

• Company-owned stores

• Franchise-owned outlets

The franchise model allows local entrepreneurs to establish pharmacies with support in:

• Store setup

• Staff training

• Regulatory compliance

• Marketing

• Inventory management

• Business operations

Typical franchise investment ranges from ₱700,000 to ₱1.5 million, depending on store size and location. [1]

TGP offers a broad range of healthcare products, including:

Prescription Medicines

• Generic antibiotics

• Antihypertensives

• Diabetes medications

• Pain relievers

• Allergy medications

Over-the-Counter Medicines

• Cold and flu remedies

• Vitamins

• Supplements

• Digestive medicines

• Skin treatments

Healthcare Products

• Medical devices

• Personal care items

• First-aid supplies

• Baby care products

• Home healthcare essentials

Many products are available under the TGP brand as well as other pharmaceutical manufacturers. [1]

TGP’s stated mission is:

“A Filipino Deserves Nothing Less for Less Cost.”

The company aims to provide every Filipino with:

• Safe medicines

• Quality healthcare products

• Affordable pricing

• Convenient access through a nationwide pharmacy network. [1]

TGP’s vision is:

“Because We Care, You Matter.”

The company seeks to become a trusted healthcare partner by delivering quality, affordable, and accessible medicines across the Philippines. [1]

TGP promotes several core principles:

• Affordable healthcare for all Filipinos

• Quality through generic medicines

• Accessibility via neighborhood pharmacies

• Community-based healthcare

• Entrepreneurial growth through franchising

These principles have positioned TGP as a major advocate for wider acceptance of generic medicines in the Philippines. [1]

TGP is part of Robinsons Retail Holdings, Inc., one of the Philippines’ largest retail groups. This partnership has strengthened TGP’s operational capabilities, supply chain, and national presence. [2]

Today, TGP is recognized for:

• One of the largest pharmacy chains in the Philippines

• One of the country’s largest generic medicine retailers

• A pioneer in pharmacy franchising

• Making healthcare more affordable through generic medicines

Its extensive network has made pharmacies more accessible in both urban and rural communities. [1]

[1]

TGP has played a significant role in changing public perception of generic medicines in the Philippines. By combining competitive pricing with a large franchised retail network, it has contributed to broader access to essential medicines, particularly in communities where branded pharmaceuticals may be less affordable. [1]

1. About Us | The Generics Pharmacy

2. The Generics Pharmacy