Way Sauce is a Malaysian food manufacturer specializing in Asian cooking sauces, pastes, condiments, marinades, instant noodles, and rice mixes. The brand was created with the goal of making Malaysian and Southeast Asian cuisine easier to prepare while retaining the flavors of traditional cooking. Its products are sold both to individual consumers and to the HORECA (hotel, restaurant, café/catering) sector.

The company is based in Shah Alam, Selangor, Malaysia. A Malaysia External Trade Development Corporation (MATRADE) profile lists Way Sauce Sdn Bhd at 23 Jalan Kartunis U1/47, Temasya Industrial Park, 40150 Shah Alam, Selangor.

The origins of Way Sauce go back further than the consumer brand itself. A company profile published in EFM Food & Beverage says the business was founded by the Tan family matriarch in 2008, inspired by Peranakan cuisine and family recipes, with production beginning in 2013. The company’s own official history identifies 2014 as the year Way Sauce began producing Nyonya cooking sauces.

A simplified timeline of the brand’s development includes:

• 2008 — The business’s roots are traced to the Tan family’s Peranakan/Nyonya cooking heritage.
• 2013 — Commercial production reportedly begins.
• 2014 — Way Sauce officially begins producing Nyonya cooking sauces, with the mission of bringing Malaysian cuisine to the world.[1]
• 2015 — Products enter the Malaysian consumer and foodservice markets; the company obtains JAKIM Halal certification.[1]
• 2016 — The company obtains HACCP and GMP certification and expands into Brunei.[1]
• 2017 — Way Sauce obtains BRC and IFS certifications and enters the Japanese market.[1]
• 2018 — Products expand into Germany, the Netherlands, Taiwan and Hong Kong, alongside participation in international food exhibitions.[1]
• 2019 — Way Sauce enters the Philippine market and continues exhibiting internationally.[1]
• 2020 — Products enter the UK consumer market.[1]
• 2021 — Way Sauce exhibits at the China International Import Expo and introduces its Black Sauce in China.[1]
• 2022 — The company exhibits at Food & Hotel Malaysia in Kuala Lumpur.[1]

The company’s current website describes the brand as having started in Malaysia in 2014 and subsequently reaching markets from Tokyo to London.[1]

Way Sauce offers a catalog containing 48 products across several categories, extending beyond conventional bottled sauces to include complete meal components.

Cooking Sauces

Some of the brand’s signature cooking sauces include:

• Beef Rendang Sauce
• Chicken Curry Sauce
• Lamb Curry Sauce
• Assam Pedas Sauce
• Chilli Crab Sauce
• Briyani Sauce
• Hainanese Chicken Rice Fragrant Sauce
• Turmeric Sauce
• Black Scallion Sauce
• Sambal
• Satay Sauce
• Tom Yam Sauce
• Penang Prawn Mee Sauce

These products are designed to turn dishes that traditionally require considerable preparation into relatively quick meals.[1]

Laksa and Noodle Products

Way Sauce sells ready-to-prepare noodle products inspired by Southeast Asian dishes, including:

• Authentic Penang Asam Laksa
• Authentic Singapore Laksa
• Authentic Thai Laksa
• Authentic Penang Prawn Mee
• Authentic Chilli Crab Noodles
• Classic Scallion Noodles

Rice and Meal Products

The range also includes products such as Briyani Sauce Rice Box, rice mixes, and sauces intended for dishes such as nasi lemak and Hainanese chicken rice.[1]

The central idea behind Way Sauce is convenience without sacrificing the character of traditional Asian food. The company argues that busy consumers often lack the time to prepare traditional Asian dishes from scratch. Its sauces package much of the preparation into a jar or pouch, allowing cooks to reproduce recognizable Malaysian and Asian dishes in a few steps.[1]

This positions the brand between two markets:
* Authentic/traditional food — Malaysian, Nyonya, Peranakan and broader Southeast Asian flavors.
* Convenience food — pre-mixed sauces and ready-to-use cooking products designed to reduce preparation time.

Regarding ingredients and quality, Way Sauce states that it does not use chemical additives or preservatives, instead using natural ingredients sourced from selected producers. This approach is presented as part of its effort to retain authentic flavors.[1] A MATRADE profile similarly describes the company as producing products without artificial flavourings, preservatives, or colourings.

The company highlights several food-safety certifications that support its manufacturing standards:[1]
* JAKIM Halal
* GMP — Good Manufacturing Practice
* HACCP — Hazard Analysis and Critical Control Points
* BRC
* IFS

Way Sauce maintains a strong connection with Malaysian cuisine, particularly Nyonya/Peranakan cooking. The company states its original mission was to bring Malaysian cuisine to the world. While early products were specifically Nyonya cooking sauces, the broader range now encompasses Malaysian, Singaporean, Thai, and other Asian flavors.[1] This distinguishes Way Sauce from generic “Asian sauce” companies, as its brand story focuses on commercializing and internationalizing Southeast Asian culinary traditions.

HORECA Business

Way Sauce operates a dedicated HORECA division serving hotels, restaurants, cafés, and caterers. It describes itself as a one-stop supplier for food-service customers, offering products designed around consistency, efficiency, food safety, and operational convenience.[1] Restaurants can use standardized sauces or pastes to simplify kitchen execution and improve efficiency.[1] Trade profiles note that these customized solutions aim to reduce preparation labor and operational costs for professional chefs.

International Expansion

Although Malaysian in origin, Way Sauce has positioned itself as an export-oriented food brand. Its expansion history records entry into markets including Malaysia, Brunei, Japan, Germany, Netherlands, Taiwan, Hong Kong, Philippines, United Kingdom, and China. The company participates in international food exhibitions such as FOODEX Japan, Food Taipei, Food & Hotel Asia, Anuga-related events, the China International Import Expo, and the Winter Fancy Food Show.[1]

Way Sauce in the Philippines

The Philippines became one of Way Sauce‘s key export markets in 2019.[1] Philippine distribution includes products such as:

• Tom Yam Sauce
• Singapore Laksa
• Satay Sauce
• Sambal Sauce
• Sambal Nasi Lemak
• Sambal Dip
• Penang Prawn Mee Sauce
• Lamb Curry Sauce
• Hainanese Chicken Rice Fragrant Sauce
• Chilli Crab Sauce
• Chicken Curry Sauce
• Chicken Biryani Sauce
• Black Sauce
• Beef Rendang Sauce

Local availability may vary by product, but a Philippine distributor currently lists a range of Way Sauce items.[2]

The operating entity is Way Sauce Sdn Bhd. The company registration number listed in online store footers is 200801038278 (839624-U).[1] Way Sauce should be understood as a packaged-food manufacturer with both retail and food-service operations, rather than a single-product label or restaurant chain.

In summary, Way Sauce transforms traditional Malaysian and Southeast Asian recipes—particularly Nyonya/Peranakan-inspired dishes—into convenient, ready-to-use sauces, pastes, noodles, and meal products for consumers and professional kitchens, emphasizing authentic flavor, natural ingredients, and internationally recognized food-safety standards.[1]

1. About us – Way Sauce
2. Way – Reachmore Sales Distribution, Inc.