Public trademark records indicate that West&Month was already in commercial use by 2 March 2021. A United States trademark application was filed on 8 April 2021 by SHANTOU XIZHIYUE SUPPLY CHAIN MANAGEMENT CO., LTD., and the mark was subsequently registered on 20 December 2022 under U.S. Registration No. 6,927,344. This registration covers goods in Class 3, including cosmetics and various hair and personal care products.2

An EU trademark record for west&month also exists. That application was filed in March 2021 by Shenzhen Xizhi Cross-border Supply Chain Co., LTD. and was registered in July 2021. The EU filing encompasses a broad range of Class 3 products, such as cosmetics, hair conditioner, facial cleansers, essential oils, dentifrices, teeth-whitening products, false nails, and cleaning preparations.3

This trademark history suggests that West&Month was conceived from its early stages as a cross-border consumer products brand rather than solely as a domestic Chinese cosmetics label.

According to its own descriptions, West&Month positions itself around three core concepts:

1. Affordable beauty and personal care – The online catalogue features a large volume of relatively low-priced items.
2. Broad product coverage – Rather than focusing on a single specialist category, the brand offers products spanning skincare, haircare, cosmetics, body care, and wellness.
3. Cross-border manufacturing and distribution – West&Month explicitly advertises OEM/ODM capabilities, bulk customisation, and wholesale pricing.4

Consequently, the brand aligns more closely with the mass-market and cross-border beauty segment than with traditional prestige cosmetics.

The official West&Month store presents an extensive catalogue covering multiple categories:

• Face and skincare
• Eye care
• Haircare
• Cosmetics
• Skin and body care
• Hand and foot care
• Oral care
• Wellness and health
• Weight-management-related products

The official catalogue lists over 100 products, including anti-aging essence ampoules, whitening and brightening creams, foundation, double-eyelid products, beard-growth oil, hair-growth treatments, foot masks, nail products, and various patches.5 Representative items advertised by the brand include West&Month Hair Growth Essential Oil, Vitamin C Facial Cream, Firm Eye Cream, Scar Repair Cream, Moisture Cushion CC Cream Foundation, and Double Eyelid Serum.6

A distinctive aspect of West&Month is that it does not present itself exclusively as a conventional consumer brand. Its official site specifically advertises OEM and ODM services and states that it supports bulk customisation and wholesale pricing. The company describes its R&D capabilities as part of this proposition, noting that its team develops formulations for haircare, skincare, and wellness products intended for international markets.7

In practice, West&Month appears to operate within the Chinese beauty manufacturing and cross-border e-commerce ecosystem, where a single entity may simultaneously develop branded products, sell finished goods internationally, and provide manufacturing or customisation services to other businesses.

The brand describes itself as internationally oriented, stating that its products have customers in Europe, North America, Asia, and other regions. Its website offers worldwide shipping and advertises free shipping above a specified order threshold.8

The official website lists an address in Gaofeng Community, Dalang Street, Longhua District, Shenzhen, Guangdong, China. However, the site’s contact page separately lists a location at Guangqiao Business Park, Zhuji Street, Tianhe District, Guangzhou, suggesting that its listed operational and contact locations have not always been presented consistently.9

Despite the company’s Chinese origins, the name West&Month has a distinctly international, English-language presentation. Its branding is applied consistently across a wide variety of beauty products rather than being restricted to a single product line.

The product strategy emphasises high variety and specific beauty concerns—such as hair growth, skin brightening, anti-aging, eye appearance, nail care, and body care—rather than building its identity around a single flagship ingredient or a narrow scientific skincare philosophy.

West&Month can be understood as a product of the Chinese manufacturing ecosystem operating as a cross-border beauty brand focused on affordable international e-commerce. It is not currently comparable in scale or brand prestige to multinational beauty groups such as L’Oréal, Estée Lauder, or Shiseido. Instead, its apparent competitive advantages lie in product breadth, low pricing, manufacturing capability, customisation options, and international online distribution.

Pricing visible on the official store illustrates this positioning, with many products listed in the approximate US$4–12 range, although prices vary considerably by product and sales channel.

Research into the company reveals that different trademark records associate West&Month with different Chinese corporate entities:

• The U.S. registration identifies SHANTOU XIZHIYUE SUPPLY CHAIN MANAGEMENT CO., LTD. as the owner.
• The EU registration record identifies Shenzhen Xizhi Cross-border Supply Chain Co., LTD. as the applicant and proprietor in the original filing.

The EU record also shows a proprietor transfer published in December 2025.10 Therefore, it would be inaccurate to state definitively that one particular company is the sole corporate entity behind West&Month without examining the underlying official trademark assignments and corporate records.

West&Month maintains an online footprint distinct from major Western beauty brands. Its presence is particularly visible through cross-border e-commerce platforms and third-party marketplaces rather than extensive mainstream beauty media coverage.

For example, West&Month products have appeared on Philippine e-commerce channels, including listings describing the brand as West&Month and offering individual skincare products.11 Multiple online stores carry products under the West&Month name, so consumers should distinguish between the official West&Month website, authorised sellers, marketplace listings, and unrelated third-party storefronts.

West&Month is best described as a Chinese-origin, internationally oriented beauty and personal care brand built around affordable products and cross-border e-commerce. Its portfolio is notably broad, extending from standard cosmetics and skincare into haircare, body care, oral care, nail products, and various wellness-oriented items.

Its history of trademark registrations beginning around 2021, combined with its explicit OEM/ODM offering, indicates that its business model is closely connected to China’s beauty product manufacturing and global supply chain infrastructure.12

Note: This is a wiki-style profile, not an official biography. Some corporate history details are difficult to establish from public sources, and the company’s own website makes broad marketing claims that should not automatically be treated as independently verified facts.

1. About US
2. West Month | West&Month Official
3. WEST&MONTH Trademark | Trademarkia
4. WEST&MONTH Trademark (USPTO Serial 90630834) | USPTO Record | TrademarkElite
5. west&month EU Trademark Filing & Registration | European Union Trademark Search
6. West Month Cosmetics, West Month Foundation| West Month Official Website
7. West Month Products | West Month Official Website
8. Contact Us
9. West&Month Spot-Fading Anti-Aging Essence – Facial Firming, Anti-Wrinkle, Melasma and Dark Spot Reduction, Skin Nourishing Serum on Doba PH | Explore Details and Secure Your Purchase
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