Glade was launched by SC Johnson in 1956 as part of the company’s expansion into consumer household products beyond its traditional wax and cleaning businesses. The launch was led by the company’s New Products Division under Sam Johnson, which also introduced several other enduring brands such as Raid, Pledge, and OFF! during the same period. [2]

Initially introduced as a simple aerosol air freshener, Glade gradually expanded into multiple home fragrance formats as consumer preferences evolved. Today, it offers one of the broadest portfolios in the home fragrance industry.

In some European countries, including Germany, France, and the Netherlands, the brand was previously sold under the name Brise before being rebranded as Glade in 2012 to unify its global identity. [3]

Glade manufactures a wide range of home fragrance products, including:

• Aerosol air fresheners

• Plug-in scented oil warmers (PlugIns®)

• Scented candles

• Automatic spray dispensers

• Wax melts

• Gel air fresheners

• Carpet and room deodorizers

• Solid air fresheners

• Refill cartridges and fragrance oils

The brand continually introduces seasonal and limited-edition fragrances inspired by holidays, nature, flowers, fruits, desserts, and luxury perfumes. [1]

Glade collaborates with international fragrance houses and professional perfumers to develop scents designed for different moods and occasions. Popular fragrance families include:

• Floral

• Citrus

• Fruity

• Fresh linen

• Ocean-inspired

• Vanilla

• Wood and spice

• Holiday collections

According to the company, many formulations incorporate essential oils while adhering to guidelines established by the International Fragrance Association (IFRA). [1]

Throughout its history, Glade has introduced several notable innovations:

• Plug-in scented oil diffusers

• Automatic timed aerosol dispensers

• Long-lasting scented candles

• Refillable fragrance systems

• Motion-activated air fresheners

• Wax melt warmers

These products are designed to provide continuous fragrance with varying levels of intensity and convenience.

SC Johnson states that Glade has invested in improving product transparency and environmental practices. Notable initiatives include:

• Eliminating chlorofluorocarbons (CFCs) from products in 1975.

• Disclosing 99.99% of fragrance ingredients for many products.

• Offering refillable systems to reduce waste.

• Increasing the use of recycled and recyclable packaging materials.

• Formulating products without parabens, phthalates, nitro musks, or formaldehydes. [1]

Glade products are sold across North America, Europe, Asia, Latin America, Africa, and Oceania through:

• Supermarkets

• Hypermarkets

• Convenience stores

• Home improvement retailers

• E-commerce platforms

• Wholesale clubs

The brand adapts its fragrance collections to regional preferences while maintaining a consistent global identity.

Glade is owned by SC Johnson, one of the world’s largest privately held manufacturers of household consumer products. Founded in 1886, SC Johnson also owns well-known brands including:

• Raid

• Pledge

• OFF!

• Ziploc

• Windex

• Drano

• Scrubbing Bubbles

• Mr Muscle (in many international markets)

SC Johnson emphasizes long-term family ownership and sustainability as core aspects of its corporate strategy. [2]

Glade markets itself as a brand that enhances everyday living through fragrance. Its messaging centers on:

• Creating welcoming home environments

• Improving mood through scent

• Eliminating unwanted odors

• Offering affordable home fragrance solutions

• Seasonal and lifestyle-inspired collections

Its current brand philosophy emphasizes “enhancing moments with the power of scent.” [1]

Glade competes with several major home fragrance brands, including:

• Air Wick

• Renuzit

• Febreze

• Yankee Candle (in scented candles)

• Bath & Body Works Home Fragrance (premium segment) [3]

Since its launch in 1956, Glade has grown from a single aerosol air freshener into one of the world’s leading home fragrance brands. Its product portfolio, continual fragrance innovation, and global distribution have made it a household name in the air care industry, with a presence in millions of homes worldwide. [1]

1. Our Story: Enhancing Moments With The Power of Scent | Glade®

2. Sam Johnson Led SC Johnson to Winning Brands, from Raid® to Glade®

3. Glade (brand)