The history of LUBRIGOLD is closely linked to Gran Toro Oro Trading Corporation, a Philippine company engaged in the automotive, industrial, commercial, and motorcycle sectors. GTO’s corporate history identifies LUBRIGOLD as one of the prominent brands integrated into its lineup during the 2000s, following the company’s registration under its current name on July 5, 2012.

The brand reportedly began with automotive grease. After gaining market acceptance, LUBRIGOLD expanded into other lubricant and vehicle-maintenance categories, eventually including coolants, passenger-car lubricants, transmission fluids, motorcycle maintenance products, and hydraulic oils.[1]

Although the brand had been sold locally for years, GTO formally introduced the relaunched LUBRIGOLD product line at an event in Quezon City on September 13, 2024. This event positioned LUBRIGOLD as one of GTO’s flagship brands and highlighted its expanded portfolio.[1]

The LUBRIGOLD portfolio covers several major areas of automotive and industrial fluid maintenance:

• Engine and automotive lubricants – Products intended for vehicle lubrication and engine applications.
• Greases – The category from which the brand originally developed its product line.
• Coolants – Includes engine coolant and anti-rust formulations.
• Transmission fluids – Products intended for transmission and drivetrain applications.
• Hydraulic oils – Lubrication and fluid products for hydraulic equipment.
• Motorcycle lubricants – Products designed specifically for motorcycle maintenance.
• Fork oils – Motorcycle suspension-fluid products.
• Brake fluids – Includes DOT 3 brake fluid.
• 2-stroke oils – Lubricants for applicable two-stroke engines.
• Engine flushing products – Products intended to assist with engine oil-system cleaning during maintenance.[1]

Local retail catalogs demonstrate the breadth of this range, listing items such as Eco Cool coolant/anti-rust products, Engine Flushing Oil, and Fork Oil.[2]

LUBRIGOLD Eco Cool

A key product in the current portfolio is LUBRIGOLD Eco Cool, an engine coolant and anti-rust solution. Intellectual property records show an application for the LUBRIGOLD ECO COOL mark filed in 2024, covering vehicle-engine coolants. The filing identifies Julman Uy as the applicant and lists a Quezon City address associated with GTO operations.[3]

In the Philippine market, the product is available in multiple colors and package sizes. Retail listings currently show green, blue, and pink variants in 500 mL, 1 L, 2 L, and 4 L sizes.[2]

LUBRIGOLD’s primary market proposition combines quality, reliability, and affordability. Industry coverage describes the brand as aiming to provide products comparable to established lubricant brands while maintaining a more accessible price point.[4]

Rather than positioning itself solely as an oil manufacturer, LUBRIGOLD has developed into a broader automotive-maintenance brand covering fluids and consumables needed for various aspects of vehicle ownership and servicing. This strategy targets several customer groups:

• Private vehicle owners
• Motorcycle owners and riders
• Automotive repair shops
• Motorcycle service shops
• Fleets and commercial vehicles
• Industrial users
• Automotive parts and lubricant retailers

Understanding LUBRIGOLD requires recognizing its relationship with Gran Toro Oro Trading Corporation (GTO), which identifies it as a core brand in its portfolio. GTO serves the automotive, fleet, industrial, commercial, and motorcycle markets, acting as a bridge for international products entering the Philippines.

GTO’s stated vision is to become a trusted partner supplying quality products across these sectors, guided by values of professionalism, customer-centricity, corporate social responsibility, and long-term business legacy.

LUBRIGOLD maintains an established presence in the Philippine aftermarket rather than operating as a newly created brand. Multiple 2024 industry reports noted that it had been in the market for more than ten years prior to its formal relaunch.[1]

The brand also appears in institutional procurement documentation. For instance, a 2024 Bureau of Fire Protection procurement document specified LUBRIGOLD ready-to-use coolant for generator-set maintenance, indicating its utility extends beyond ordinary passenger vehicles.

Coverage surrounding the 2024 relaunch indicates that LUBRIGOLD’s philosophy extends beyond product sales. The brand emphasizes developing long-term relationships with customers, building a community of loyal users, and assisting customers in identifying products appropriate for their specific applications.[1]

This approach positions the brand as:

Accessible automotive and industrial lubrication products focused on reliability, practical performance, and customer relationships.

The September 2024 relaunch served as a significant public milestone for LUBRIGOLD. GTO utilized the event to showcase the expanded portfolio and strengthen brand visibility within the Philippine automotive and industrial sectors. Event coverage highlighted products ranging from greases and coolants to lubricants, flushing products, and other automotive fluids.[1]

This relaunch reflects GTO’s broader effort to increase LUBRIGOLD’s market presence and adapt its product range to evolving industry requirements.[1]

An unrelated pharmaceutical product called “Lubrigold” (an eye lubricant) appears in Indian pharmaceutical listings. This article refers specifically to the LUBRIGOLD automotive and industrial lubricant brand associated with Gran Toro Oro Trading Corporation in the Philippines, not the pharmaceutical product.[5]

1. Lubrigold products formally launched – MotoPinas.com
2. Lubrigold
3. 1
4. ‘Under the radar’ Lubrigold finally relaunched
5. Buy Lubrigold 1% Eye Drop Online: View Uses, Side Effects, Price, Substitutes | 1mg