Shott Beverages Limited was incorporated in New Zealand on 19 January 2006. New Zealand company records list its company number as 1757190 and its NZBN as 9429034347768.[3] The entity was originally registered under the name Flightless Bird Beverages Holdings Limited before adopting the Shott Beverages name in 2007.[3]

Shott Beverages originated in New Zealand, where it developed a range of concentrated beverage products intended to capture the flavour of fruit and other ingredients in a convenient syrup format. The company’s philosophy centres on using ingredients at their freshest and most intense state. Rather than formulating syrups primarily around large quantities of water and sugar, Shott states that its products are based on concentrated fruit and other real ingredients.[5]

A 2020 industry profile by the New Zealand Ministry of Business, Innovation and Employment identified Shott Beverages as a manufacturer of beverage syrups, coffee syrups, and hot chocolate. At that time, the company operated manufacturing facilities in Wellington and Auckland and exported to Europe, the UK, Asia, Australia, and the Pacific Islands.

International expansion accelerated in subsequent years. A 2025 profile from the American Chamber of Commerce in New Zealand noted that the company began its export journey approximately a decade prior, initially expanding into South Korea and smaller overseas markets before entering the United States.[4]

The Shott Beverages product portfolio is divided into several key categories tailored for professional and consumer use.

Fruit syrups

Fruit-based syrups are a defining category for the brand. The range includes both familiar fruit flavours and distinctive combinations intended for cafés, bars, and hospitality applications:[5]

• Apple (New Zealand)
• Banana
• Pink Grapefruit
• Raspberry
• Strawberry
• Passionfruit
• Lychee
• Pomegranate
• Peach
• Black Tea & Apple
• Black Tea & Peach

Coffee syrups

Shott produces flavoured syrups designed specifically for coffee and milk-based beverages. These are formulated to add flavour while complementing the natural characteristics of coffee rather than simply increasing sweetness. Flavours include:[1]

• Vanilla
• Caramel
• Hazelnut
• Almond
• Butterscotch
• Irish Cream
• Salted Caramel
• Toffee
• Chocolate and related flavours

Tea and specialty concentrates

The company develops concentrates for tea-based beverages and other specialty drinks, including combinations such as Black Tea & Apple and Black Tea & Peach. These products simplify beverage preparation by providing concentrated flavour without requiring conventional brewing or extraction processes.[5]

Chocolate and other beverage ingredients

Historical industry profiles identify hot chocolate alongside fruit and coffee syrups as a key product category within the broader Shott portfolio.

A central tenet of the Shott brand identity is its emphasis on real ingredients. The company states that its fruit syrups utilise a high juice-concentrate base and do not contain added artificial colours or flavours. Consumer-facing materials describe a formulation philosophy based on fruit, premium cane sugar, and water.[1]

Shott also specifies that its concentrates are cold brewed rather than heated, a process intended to preserve authentic flavour. The company describes its products as naturally non-GMO, with fruits selected at peak seasonal quality before processing and bottling.[6] This approach is encapsulated in the company’s marketing message, “REAL Matters,” which differentiates Shott from conventional beverage syrups that may prioritise sweetness or artificial flavouring over ingredient integrity.

Shott Beverages maintains manufacturing facilities in New Zealand, specifically in Petone, Wellington, and Westgate, Auckland.[1] The Wellington facility is significant to the company’s identity, as Shott positions itself as a New Zealand-made brand. Corporate materials emphasise continued domestic production even as the company supplies customers internationally.[5]

While headquartered in New Zealand, Shott Beverages operates an increasingly international business model. The company has established operations or regional representation in multiple markets:[5]

• 🇳🇿 New Zealand
• 🇦🇺 Australia
• 🇰🇷 South Korea
• 🇬🇧 United Kingdom
• 🇺🇸 United States
• Other Asian, European and Pacific markets

Regional offices or representatives are located in Seoul, Sydney, the United Kingdom, and the United States.[5] Expansion into South Korea was a pivotal stage in the company’s export development; government evaluations note that Shott developed an Australian export business before being approached by a Korean firm specialising in introducing New Zealand products to that market.

Shott Beverages maintains a dedicated consumer-facing presence in the Philippines through a local website and e-commerce operation.[2] The Philippine product range includes fruit and coffee syrups such as Apple (New Zealand), Almond, Banana, Irish Cream, and Salted Caramel, as well as sampler packs. The local site promotes Shott products for use in coffee, milk-based drinks, mocktails, and other beverages, providing recipes and product information aimed at both home consumers and food-service users.[2]

A significant portion of Shott’s business targets professional beverage preparation. Its concentrates are designed for use by cafés, coffee shops, restaurants, hotels, bars, catering businesses, food-service distributors, beverage manufacturers, and home consumers. These products allow operators to create standardised drinks without maintaining large inventories of fresh ingredients.

For example, a café may use a Shott fruit concentrate to prepare soda, iced tea, or mocktails, while a coffee shop might use coffee syrup for flavoured lattes and frappés. The company’s recipe library demonstrates applications ranging from raspberry soda and iced tea to mochaccinos and specialty coffee drinks.[1]

Shott’s branding emphasises authenticity, flavour intensity, and New Zealand provenance. The company’s messaging consistently links real ingredients to real flavour and a superior beverage experience, highlighting seasonal fruit selection, concentrated formulations, cold processing, and the absence of artificial additives.[1][5]

The red-and-white Shott logo is a registered trademark in multiple jurisdictions. Canadian trademark records, for instance, document the logo and associated goods covering beverages, coffee, chocolate, fruit, and flavourings.

Shott Beverages has received industry recognition for its products and market growth. In 2025, the company received a FABI Favorites award at the National Restaurant Association Show in the United States, an accolade associated with its expanding presence in the U.S. food-and-beverage market.[4] Previously, Shott was named a finalist in the 2018 Fine Food New Zealand Most Innovative Foodservice Product category.

Shott Beverages operates as a privately held New Zealand company.[6] New Zealand company records confirm the registered corporate status of Shott Beverages Limited, with ownership including Beverage Holdings Limited and other shareholders.[3]

Shott occupies a distinct position in the beverage industry as a B2B beverage-ingredient and food-service brand rather than a finished-drink manufacturer or traditional retail syrup company. Its products serve as a toolkit for hospitality businesses to create proprietary beverages, making Shott a behind-the-scenes ingredient supplier.

The company’s competitive proposition includes:

• New Zealand origin
• Real fruit and ingredient positioning
• Concentrated formulations
• Wide flavour variety
• Food-service versatility
• Coffee-shop compatibility
• International distribution
• Premium rather than commodity positioning

Shott Beverages continues to operate as a New Zealand producer of real fruit and coffee syrups with an expanding global footprint. Corporate communications emphasise New Zealand manufacturing, real ingredients, and the ambition to bring authentic flavour to international markets.[5] Current development efforts focus on expanding beyond traditional New Zealand and Australian markets, with U.S. expansion representing a significant step into one of the world’s largest food-service sectors.[4]

1. Contact Us | SHOTT BEVERAGES
2. SHOTT Beverages
3. SHOTT BEVERAGES GROUP LIMITED (NZBN: 9429034347768) – company information – Company Hub
4. American Chamber of Commerce in New Zealand Inc – SHOTT Beverages: Scaling with REAL Flavor in the U.S.
5. SHOTT Beverages | Quality Fruit concentrates & Coffee Syrups
6. SHOTT BEVERAGES LIMITED | LinkedIn