Clou Beauté (often stylized as Clou Beaute) is a beauty brand primarily associated with professional and at-home nail-care and nail-art products. The brand is best known for its extensive range of UV/LED-curable gel nail polishes. Online product listings indicate that Clou Beaute offers a broad selection of gel colors, finishes, nail treatments, and manicure accessories.[1]

Note on Corporate Information: Publicly available information about Clou Beauté is relatively limited and inconsistent. While some third-party sources describe it as a broader skincare and makeup company founded around 2015, the strongest product and trademark evidence centers on nail cosmetics and related beauty products. Details such as its founder, headquarters, ownership history, and corporate structure are not established facts without primary-source confirmation.

The exact corporate history of Clou Beauté is difficult to establish from publicly available primary sources.

A U.S. trademark record shows that “CLOU BEAUTÉ” was applied for on August 3, 2021, with E Commerce (GB) Limited listed as the original applicant. The application covered a substantial range of cosmetic and nail-related goods, including nail polish, gel nails, nail-care preparations, artificial nails, nail-art products, false eyelashes, and non-medicated skincare products.[2]

Some industry-directory material gives 2015 as an establishment year and describes Clou Beaute as a skincare, makeup, and beauty-products company. However, this information comes from secondary industry websites rather than official corporate sources and should be regarded as unverified background information rather than definitive corporate history.

Clou Beauté’s most visible product category is gel nail polish. Its products are commonly described as UV-curable resin formulas designed to be cured under UV, LED, or combination UV/LED lamps. Listings frequently show sizes of 8 ml, 10 ml, and 15 ml, depending on the specific product line.[1]

Gel Nail Polish

The brand features a particularly broad color-oriented range. Products found online include:

• Classic solid colors
• Nude and pastel shades
• Neon colors
• Glitter gels
• Cat-eye/magnetic gels
• Thermochromic or temperature-changing gels
• Specialty-effect finishes
• Base coats
• Top coats
• Velvet/matte-style finishes
• Nail-art gels

For example, Clou Beauté listings advertise thermo-changing gel polishes, where the color shifts according to temperature.[3] Its cat-eye range similarly uses magnetic effects to create a reflective or shifting appearance in the cured gel.[4]

Nail-Care and Manicure Products

The 2021 U.S. trademark application provides insight into the breadth of the brand’s intended product portfolio. It lists items including nail enamels, nail gels, nail primers, nail hardeners, nail-strengthening preparations, nail creams, nail polish removers, nail-art pens, nail-art stickers, nail tips, nail wraps, and artificial nails.[2]

The same trademark filing also covers false eyelashes and eyelash adhesives, as well as certain non-medicated skincare products.[2] Thus, Clou Beauté appears to have positioned itself more broadly within cosmetics and beauty, even though its nail products remain the most readily identifiable part of its market presence.

Clou Beauté gel-polish listings generally describe the products as being based on UV-curable resin. They require curing with a suitable UV or LED nail lamp rather than air-drying like conventional nail lacquer.[1]

Product instructions typically recommend the following process:

1. Preparing and cleaning the natural nail.
2. Applying a base coat.
3. Curing the base coat.
4. Applying a thin layer of colored gel.
5. Curing it under a UV/LED lamp.
6. Applying another color layer when necessary.
7. Finishing with a top coat.
8. Curing the final layer.

One Clou Beauté listing specifies approximately 60 seconds under an LED lamp or two minutes under a UV lamp for its particular gel formulation, although curing requirements can vary by product and lamp.[1]

Clou Beauté product listings emphasize high shine and relatively long wear. Some listings claim that the gels can remain shiny for approximately 30 days, while another recommends removal around 28 days. These are manufacturer/seller claims rather than independently verified performance measurements.[1]

The brand’s range appears designed around characteristics expected from salon-style gel manicures:

• High-gloss appearance
• Strong color pigmentation
• Multiple coats for opacity
• UV/LED curing
• Extended wear compared with conventional polish
• A large selection of colors and decorative effects

A more recent aspect of Clou Beauté’s product marketing concerns TPO-free and HEMA-free formulations.

Current marketplace listings state that certain Clou Beauté gel polishes are TPO-free and that the company uses BAPO (Bis-Trimethylbenzoyl Phenylphosphine Oxide) as a photoinitiator alternative in products described as TPO-free.[5] Other listings specifically market certain products as HEMA-free.[5]

These claims should be evaluated product by product rather than assumed to apply to every Clou Beauté product. Consumers should check the individual product’s current ingredient/INCI information and applicable regulatory documentation.

Several marketplace listings state that Clou Beauté gel products have MSDS and SGS documentation/certification and identify UV-curable resin as the material.[1]

However, an important distinction is necessary: the existence of an MSDS/SDS or an SGS-related document does not automatically mean that an entire brand or every product is independently “SGS certified.” The precise document, testing scope, manufacturer, and product SKU need to be checked before making such a claim.

Some current European marketplace listings explicitly identify particular Clou Beauté nail-polish products as “Made in China.”[4] This is consistent with the broader online supply-chain presence of the brand, which appears extensively on international e-commerce marketplaces.

Nevertheless, available sources do not provide enough reliable evidence to confidently identify a single manufacturing company, factory, or complete corporate supply chain for all Clou Beauté products.

Clou Beauté products are accessible through international e-commerce channels. In the Philippines, the brand is prominently listed on Lazada, where gel-polish products are marketed for nail-art and professional manicure use.[1]

The brand has also appeared on marketplaces serving European customers, including Miravia, and has had products sold through international beauty-supply retailers.[4]

This suggests a marketplace-driven international distribution model, rather than the highly visible network of branded boutiques or department-store counters associated with major global cosmetics houses.

Based on its product assortment, pricing, and distribution, Clou Beauté appears positioned toward the accessible/professional nail-art segment rather than the luxury cosmetics market.

Its strongest selling propositions appear to be:

• A very large range of colors
• Specialty nail-art effects
• Gel-polish technology
• Compatibility with UV/LED curing systems
• Professional-style manicure results
• Relatively accessible pricing
• Products aimed at both nail professionals and enthusiasts

A third-party product analysis found Clou Beauté products generally positioned at relatively affordable prices and reported an average rating of about 4.2 across the products analyzed, although that is not an official brand rating and should not be interpreted as a comprehensive measure of customer satisfaction.[6]

One of the clearest pieces of documentary evidence about the brand is its U.S. trademark application.

The CLOU BEAUTÉ mark, application number 90/863,064, was filed on August 3, 2021. The listed applicant was E Commerce (GB) Limited. The application covered International Class 3 cosmetics and an unusually broad range of nail and beauty products.[2]

This provides evidence that the Clou Beauté name was being formally commercialized as a beauty brand by at least 2021, although it does not by itself establish when the brand first began selling products.

The brand name is generally written as Clou Beaute on e-commerce listings and CLOU BEAUTÉ in the U.S. trademark filing.

The use of “Beauté”, the French word for “beauty,” gives the name a French-inspired cosmetics character. However, there is no strong primary-source evidence establishing that Clou Beauté is a French company or French-origin beauty house. The French styling of the name should therefore not be confused with proof of French origin.

Clou Beauté occupies an interesting position in the beauty market: it has a recognizable product identity and international marketplace presence, but considerably less publicly documented corporate information than major nail brands such as OPI, CND, or Gelish.

Its online footprint is particularly concentrated around individual product listings and marketplace sellers, rather than extensive corporate press coverage or a large publicly documented retail network.

Consequently, Clou Beauté is best understood as an internationally distributed nail-focused beauty brand with a broad gel-polish portfolio, rather than as a traditional prestige cosmetics company.

Clou Beauté is a beauty and nail-care brand best known for UV/LED gel nail polishes and nail-art products. Its range includes conventional colors as well as glitter, magnetic/cat-eye, thermochromic, and other specialty finishes. Available product documentation describes UV-curable resin formulations and compatibility with UV/LED curing lamps.[1]

The brand’s history and corporate structure are less transparent in publicly accessible sources. A 2021 U.S. trademark application links the CLOU BEAUTÉ name to E Commerce (GB) Limited, while secondary industry sources claim an earlier establishment date of 2015.[2]

In terms of market identity, Clou Beauté can be summarized as:

An internationally marketed, accessible nail-beauty brand focused on gel manicure technology, extensive color selection, and creative nail-art effects, with products sold primarily through online marketplaces and beauty-supply channels.

At a glance

Clou Beauté

• Industry: Cosmetics / nail beauty
• Core category: Gel nail polish and nail art
• Target market: Nail professionals, salons, and consumers
• Technology: UV/LED-curable gel
• Product sizes: Commonly 8–15 ml
• Notable ranges: Color gels, glitter, cat-eye, thermo-changing, and specialty-effect gels
• Market: International
• U.S. trademark filing: 2021
• Trademark applicant: E Commerce (GB) Limited
• Manufacturing evidence: Some products explicitly listed as made in China
• Brand origin: Not conclusively established from reliable public sources
• Founder: Not reliably established
• Headquarters: Not reliably established
• Official corporate history: Limited publicly available documentation

Bottom line: Clou Beauté looks less like a conventional prestige beauty house and more like a globally distributed, nail-specialist beauty brand built around gel polish and nail-art products. Its product breadth is much easier to document than its ownership, founding story, headquarters, or corporate history.[2]

1. Clou Beaute 8ml Colorful Nail Polish Hybrid Varnishes Nail Manicure UV LED Gel Semi Permanent Nails Supplies for Professionals
2. CLOU BEAUTÉ Trademark Application of E Commerce (GB) Limited – Serial Number 90863064 :: Justia Trademarks
3. Clou Beaute Thermo Changing Gel Nail Polish Soak Off UV Nail Gel Lacquer UV/LED Gel Temperature Varnish Gel Long Lasting Polish – Price history & Review | AliExpress Seller – Clou Beaute Official Store | Alitools.io
4. Clou Beaute 9D Cat Eye Vernis Semi Permanent UV Sparkling Nail Polish Rainbow Glitter Cat Magnetic Nail Gel Polish Snowlight | Miravia
5. Clou Beaute Gel Nail Polish Neon Brown Royal Blue Red Green Pastal Nud – DOLLAR STORE SHOP
6. Clou Beaute Top 4 Products from Nail Polish & Decoration Products Brand – FindThisBest