The origins of CIAO trace back to the history of INABA Foods.

• 1805 – Yoshizo Inaba established a seafood trading business in Japan specializing in tuna.

• 1948 – INABA Foods was formally incorporated as a food manufacturer.

• 1958 – The company entered the pet food industry, becoming one of Japan’s early manufacturers of premium pet food.

• 1989 – The CIAO brand was officially launched to offer premium cat food made with high-quality seafood and human-grade ingredients.

• 2012 – CIAO introduced CIAO Churu, the world’s first stick-type creamy cat treat, which later became one of the brand’s signature products worldwide. [2]

Today, INABA continues to manufacture CIAO products using Japanese quality standards while operating production facilities in Japan and Thailand for global distribution. [3]

CIAO emphasizes:

• Premium seafood ingredients

• Human-grade ingredient standards for many products

• High palatability designed to encourage cats to eat

• Minimal unnecessary additives

• Japanese manufacturing and quality control practices

The company’s long-standing motto is:

“Never Imitating – Never Imitated.” [4]

CIAO primarily develops products for cats, although INABA also manufactures dog food under other product lines.

Major CIAO categories include:

Creamy Treats

The brand’s flagship products.

Examples:

• CIAO Churu Tuna

• CIAO Churu Chicken

• CIAO Churu Tuna with Scallop

• CIAO Churu Tuna with Collagen

• CIAO Churu Variety Packs

These puree-style treats are commonly used as:

• rewards

• appetite stimulants

• hydration support

• medication delivery aids

• bonding treats between owners and cats

Wet Food

CIAO offers several wet food formats, including:

• canned meals

• pouches

• cups

• soups

• jelly recipes

• gravy recipes

• shredded tuna meals

• chicken-based recipes

Many recipes feature seafood ingredients such as:

• tuna

• bonito

• scallop

• crab

• shrimp

combined with chicken or other proteins. [5]

Dry Food

CIAO also produces dry cat food formulated for different life stages and nutritional needs, although these products are less widely distributed internationally than its wet food range.

Functional Products

Some recipes include ingredients intended to support:

• urinary health

• hairball control

• skin and coat condition

• digestive health

• indoor cats

• senior cats

Product availability varies by country.

CIAO products are known for emphasizing:

• real tuna

• chicken fillet

• bonito

• scallop

• seafood broth

The company states that many CIAO products are made with:

• human-grade ingredients

• no meat by-products

• no artificial coloring

• no preservatives (for many product lines) [6]

Individual formulations differ by product, so ingredient lists should always be checked before feeding.

CIAO products are manufactured under the INABA group.

Production takes place in:

• Japan

• Thailand

The company highlights:

• strict food safety standards

• seafood sourcing expertise

• quality inspections

• integrated manufacturing systems [7]

CIAO products are sold throughout:

• Japan

• Philippines

• Thailand

• Singapore

• Malaysia

• Taiwan

• Hong Kong

• Europe

• United States

• Canada

• Australia

and numerous additional international markets through distributors.

CIAO is widely recognized as one of Japan’s best-known premium cat food brands.

According to INABA, CIAO has received Brand of the Year recognition at the World Branding Awards, and Euromonitor has recognized INABA as the world’s leading company in the cat wet treats category (covering brands including CIAO). [8]

Among cat owners, CIAO Churu is especially known for its high palatability and is frequently recommended as a treat or aid for administering medication, though treats should not replace a complete and balanced diet. Community discussions from Philippine cat-owner forums often reflect this distinction. [9]

In the Philippines, CIAO products are sold through:

• Lazada Philippines

• Shopee Philippines

• specialty pet stores

• veterinary clinics

• supermarkets

• authorized pet distributors

Commonly available products include:

• CIAO Churu

• CIAO Tuna Cups

• CIAO Gravy Pouches

• CIAO Jelly Pouches

• CIAO Soup

• CIAO Canned Cat Food

Because counterfeit pet products have occasionally been reported in online marketplaces, buyers are generally advised to purchase from authorized or reputable sellers and verify packaging and labeling. [10]

INABA Foods Co., Ltd.

• Founded: 1805 (company heritage); formally incorporated in 1948

• Headquarters: Japan

• Industry: Food manufacturing and pet nutrition

• Specialty: Seafood products and premium pet food

• Flagship pet brands: CIAO, Churu, and other INABA pet food lines [11]

1. About us – inaba-foods

2. Home – inaba-foods

3. Inaba Petfood Corporation｜Product

4. Learn About Us | Inaba

5. About Us – inaba

6. Cat food recommendations?

7. hello po! is this safe for cats po ba? salamat po sa mag sasagot :)

8. Fake

9. 沿革 | 企業情報 | いなばペットフード株式会社

10. เกี่ยวกับเรา – inaba-foods

11. Home – Thai Inaba Foods Co., Ltd.